Be forewarned – this is Part 2 of many more. I wish that wasn’t the case but there are too many misconceptions about Social Selling in the market that are outright false. There are still naysayers who don’t believe that the buyer has changed. The same people have also neglected social altogether by opting for traditional sales techniques such as cold calling even though they’ve been proven to becoming less effective.
Take a look in particular at this shocking conversation on LinkedIn! It represents just one example of the many discussions Social Selling sparks in many organizations. For privacy reasons, I’ve redacted their names.
“Forty percent of businesses in this room, unfortunately, will not exist in a meaningful way in 10 years.”
The facts don’t lie: companies with great alignment between Marketing and Sales deliver better results. According to Aberdeen, 99% of their sales teams reach their quota vs. 46% for laggard companies; and these businesses ultimately see an average 13.1% increase in year-over-year revenue vs. a 0.5% decline for laggard companies. 
