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How To Post Social Media Content Every Day Without Losing Your Mind, Passion, Or Unique Branding

Do you feel like you need to post every day on your social networks to keep up with the Joneses? And if so, do you think that could be a detriment to your business? Not necessarily. You can post every day and maintain quality, variety, and value. It isn’t always easy to conceive ideas for new content every day, but there are ways to make it easier.

The 3 (Not-So) Secret Ingredients to Daily Social Media Content

To build a solid online presence and gain followers, post quality content regularly, with variety in your posts and value for your readers.

Quality. Variety. Value. These three variables, when combined, create top-notch blog posts. Don’t worry about keyword density or backlinks. Instead, focus on creating fascinating blog posts that people will link to naturally. Google’s Panda update rewards this sort of content because Google knows that your readers will naturally want to share or link to great content.

Quality Comes First.

Quality Comes First.

It’s a common misconception that you have to post more content to gain more followers. But the truth is that posting high-quality content will bring people back for more.

No matter how often your material gets shared on social media, people will stop viewing it and go elsewhere if it lacks quality. Quality is the key to creating solid relationships with your audience, and it’s what makes them want to keep coming back for more.

If you want to be seen as an expert, or just a credible source of information, you need to make sure that everything you post is high-quality. Your content needs to be researched, well-written and accurate. If it isn’t, no one will take you seriously, and they certainly won’t trust your opinions or advice!

Variety Comes Next.

Variety Comes Next.

We know you’re busy, so we don’t want to tell you this every day: posting the same thing every day is a bad idea.

There are a few reasons why. First, it gets boring—your followers will get bored and stop following you if they see the same thing repeatedly. Second, it’s not suitable for your brand—you want people to be excited about what you post, and if they can’t even remember what you posted yesterday because it was the same as today, how excited can they get?

So how do you make sure that doesn’t happen? We recommend posting 3-4 different kinds of posts throughout the week. How many depends on your industry—if your followers are in the tech industry, then maybe only one post per week is enough; but if they’re in retail or fashion, then perhaps two or three times per day might be necessary!

Your audience is looking for a variety of content that will help them with their daily lives. If all you do is post about how excellent your product is and why they should buy it, they’re going to get bored with what you offer.

People want more than just sales pitches from brands—they want something that helps them understand their problems and gives them advice on how to solve them.

You need to mix things up a bit! Some days, you can post a link to an article relevant to your business and industry. Other days, you can post a picture of something funny or cute. Sometimes, it’s even okay to post something that makes you happy! If all else fails, think about what would make other people like the posts they see in their feed—and then go with that.

Finally, Provide Value.

Finally, Provide Value.

Here’s the thing: If you’re not providing value to your followers, then what are you doing?

Your followers follow you because they want to learn something new and be inspired. They want to see what you’re up to in your business, but they also wish for tips and tricks to help them in their careers and personal lives.

So what do they get when they see a bunch of selfies and the same old sales pitches? Not much.

You need to give your followers something that will improve something for them. That’s where the real magic happens—when you give people something that makes their lives better, no matter how small or insignificant it seems.

The most important thing you can do as a brand is to give your followers something to make them feel valued.

It’s easy to fall into the trap of posting just to post—but if you’re not providing any kind of value in the posts you share, what are you even doing? What’s the point?

If you don’t have anything valuable to say or give to your followers, then why are they following you in the first place?

The answer: They want to be inspired, informed, and entertained by your content. And if they’re not getting that from you, well—they’re going somewhere else.

Conclusion

You’ve probably heard this before: you have to put in the time to see results.

It’s true—and especially true when it comes to content creation. When you’re trying to build a brand and gain followers, you’re building up trust. And you do that by showing your audience that you know what you’re talking about and that they can trust what you say.

That means creating quality content that tells your story, educates your audience, and gives them something they want or need.  It also means editing each piece of content, so it’s as accurate and polished as possible before publishing.

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Blog Social Selling Toolkit Social Selling Tools

A Broke Salesperson’s Guide To Free Prospecting Tools

“Don’t poison the watering hole.” There’s a bit of old-time cowboy wisdom to start your day moving in the right direction. Say what you want about cowboys, but they understood how to do prospecting the right way.

Poisoning the watering hole means overworking your prospecting source. When everyone on your sales team is running the same LinkedIn searches for prospects, there’s trouble on the horizon. You could pay for prospects, but there’s no guarantee that expensive leads are quality leads. Instead, you could find and qualify prospects in minutes for $0 if you only knew where to look.

Don’t sweat it, cowboy. No matter what other Social Selling problems you encounter, finding high quality leads online shouldn’t be one of them. The World Wide Web is a rich gold mine, with somewhere around 3.2 billion active leads. Here are free tools to help you find, qualify and contact them quickly. The rest of your team probably doesn’t know about these tools yet, so feel free to share as you see fit.

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Blog Infographics Social Selling Toolkit Social Selling Tools

Social Selling Tools: The Ultimate List [Interactive Infographic]

There are hundreds of Social Selling tools out there. In fact, there are so many that it can get very confusing to know what each does or which ones to use. So how do you find the right application to support your sales process and increase pipeline?

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Blog Social Selling Social Selling Toolkit Social Selling Tools

Top Business Intelligence Tools For Sales Pros

Welcome to the Social Selling Tool Kit Series. This is a bi-weekly blog series that focuses on a specific segment of Social Selling tools in each post. This week’s post is dedicated to tools you can use to gather business intelligence and tracking information about your buyers and competitors.

So often having insights into the business that we interact with on a daily basis as well as their engagement with our emails can make the difference between closing a deal or not. The following tools have been designed to help you do just that.

And as always, if you have any suggestions for other tools we can include in our post, please feel free to mention them via the comment box provided below.

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Blog Social Selling Social Selling Toolkit Social Selling Tools

Supercharge Your Browser: 7 Extensions For Social Sellers

Web browsers are the unsung heroes of the digital age. Since the days when AOL and Netscape Navigator ruled the Internet, web browsers have been providing us with the windows by which we see the digital world through. And over the last two decades the window frame has changed A LOT…

Browsers have evolved from a one-size-fits-all type framework into an incredible array of customizable options. Colors, fonts, themes, buttons, short cuts, add-ons, extensions… Just a small sample size of the many things you can change our your browser to make it look, feel and operate just the way you want it. Plus there are lots of different browsers to choose from. My personal favorite is Google Chrome which, by the way, is the most popular one…

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Blog Social Selling Social Selling Toolkit Social Selling Tools Social Tool Series

Your Phone On Steroids: 7 Essential Apps For Social Sellers

Mobile phones have become like an appendage for most people today. Not only do they keep us connected with the modern world 24/7 via phone and email, with the invention of mobiles apps there is literally now nothing they can’t do. Playing music, video conferencing, flying a drone helicopter… these are just a few of the limitless functions that mobile phones are now capable of executing.

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Blog Sales 2.0 Social Selling Social Selling Toolkit Social Tool Series

How Sales Reps and Marketers Use LinkedIn’s Sales Navigator

Sales Navigator Jpeg Lead CaptureSocial Selling has reshaped the online marketplace. When LinkedIn released Sales Navigator, it noted that that 75 percent of B2B buyers use social media to research vendors, and three out of four buyers prefer vendors recommended by their network.

To take advantage of this social marketplace, LinkedIn has assembled the tools sales reps and marketers have requested most and integrated them into Sales Navigator. Here’s a look at how to effectively use this multifaceted tool.

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Blog Social Selling Social Selling Toolkit

Getting Started with LinkedIn Sales Navigator

GETTING STARTED WITH LINKED IN SALES NAVIGATOR

LinkedIn first developed its reputation as a social networking site for professionals. However, today LinkedIn has expanded its reach and is offering a whole host of other services for businesses and individuals alike, including one of its newest — the LinkedIn Sales Navigator.

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Blog Social Selling Social Selling Toolkit

Social Selling Tool Kit: The Best Meeting & Conferencing Software

social-selling-toolkit-banner

Welcome to the Social Selling Tool Kit Series. This is a bi-weekly blog series that focuses on a specific segment of Social Selling tools in each post. The topic focuses will cover areas like CRMS, tracking & automation tools, mobile integrations and online meeting platforms.

Under each tool highlighted we will provide a short summary and use case for the tool as well as a link back to the tool’s website where you can learn more about it. Some tools will be available free-of-charge and some will be available only by paid subscription. We will notify you which is which with the price range of Free – $ – $$ – $$$. And as always, if you have any suggestions for other tools we can include in our post, please feel free to mention them via the comment box provided below.

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Blog Social Selling Toolkit Social Tool Series

Social Selling Tool Kit: Building a Content Library

Social Selling Toolkit
Welcome to the Social Selling Toolkit Series. This is the beginning of a bi-weekly blog series that is going to focus on a specific segment of Social Selling tools in each post. The topic focuses will cover areas like CRMS, tracking & automation tools, mobile integrations and online meeting platforms.