“Don’t poison the watering hole.” There’s a bit of old-time cowboy wisdom to start your day moving in the right direction. Say what you want about cowboys, but they understood how to do prospecting the right way.
Poisoning the watering hole means overworking your prospecting source. When everyone on your sales team is running the same LinkedIn searches for prospects, there’s trouble on the horizon. You could pay for prospects, but there’s no guarantee that expensive leads are quality leads. Instead, you could find and qualify prospects in minutes for $0 if you only knew where to look.
Don’t sweat it, cowboy. No matter what other Social Selling problems you encounter, finding high quality leads online shouldn’t be one of them. The World Wide Web is a rich gold mine, with somewhere around 3.2 billion active leads. Here are free tools to help you find, qualify and contact them quickly. The rest of your team probably doesn’t know about these tools yet, so feel free to share as you see fit.