Welcome to your sales weekly roundup for April 21-28. This week we’ve got advice from LinkedIn Sales on how to confidently replace cold calling with social selling, surprising stats about delivering a strong pitch, and some solid stats on why buying is harder than ever.
Cold emails—you hate sending them and buyers hate receiving them. So why do our inboxes keep filling with them? When will sales people get the picture that product pitches are ineffective, unsightly and just bad for their reputation?
Sales teams have strategized about winning specific accounts for decades, but recently this topic has been picking up traction. Whether it is referred to as account based selling, named accounts, or targeted accounts, they all lead to one very simple conclusion – chasing very specific organizations with persistence in order to acquire the account.
In sales, a lot of things can trigger a migraine. Your team didn’t make the cut this quarter. Some customers have ridiculous expectations. An account manager failed to go the extra mile for a client that took an insane amount of effort just to bring in. Prospects who seemed to have already seen the light have suddenly turned dark … just when you thought they were a mere nudge away from opting in. Even with the most effective sales pipeline management, leads can sometimes slip through the cracks.
If only you could see into the future. I obviously can’t see the future, but I can look back on my sales career over the last five years and see how I achieved exponential learning and growth.
Welcome to your sales weekly roundup for April 14-21. This week we’re checking out the top 5 reasons new sales reps fail, why your SDR team is pissing off buyers (and what you can do about it), and how to stop relying on cold calling. Enjoy!
First of all, if you as a sales professional are feeling, or you as a leader are hearing, that LinkedIn InMails “just don’t work,” it’s user error, not medium error. The user error is simple – YOUR MESSAGING SUCKS!
Our latest research shows that beyond traditional tactics, social is the most employed channel for ABSD.
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