One of the questions we receive most often – in tweets, InMails, emails, phone, conversation – is, “How do I generate leads with Social Selling? How to I go from random social interactions, that are unproductive, to prospecting real Social Selling opportunities? Where do I begin? How does this fit within a larger Social Selling routine?”
Without a doubt, content marketing is the hottest craze right now in the marketing world. Everybody’s talking about it.
I’d like you to go to your LinkedIn Profile and look at your LinkedIn headline right now. Does it say something like “Sales professional at XYZ company” or simply “Account Manager?” If it does, your buyers might be asking themselves “who cares?”
If you think that blogging is the same practice as it was 5 years ago, I hate to break it to you, but you’re a bit behind the times.
LinkedIn vs. Twitter, who reigns supreme for the best network for Social Selling?
Believe it or not, but both offer features that help reach buyers at different stages throughout their journey. The following infographic by PeopleLinx outlines a simple step-by-step routine that you can follow to incorporate LinkedIn and Twitter within your Social Selling routine.
When it comes to social media, it’s crucial to find a way to cut through the noise and keep your audience engaged with your brand.
If you want to generate great results from your content marketing, you have to always be thinking ahead and optimizing accordingly.
“Unsubscribe here” is probably the only CTA you are betting against your subscribers to click on.
Being first is great, but it’s not enough. To win the sale, you have to be first and have the right knowledge to help your buyer. A study from Forrester found that 65 percent buyers don’t choose the first vendor they speak to, but the first vendor who added value. How can you do that? Know when to sell, how to anticipate their needs and keep their promises, among other things. Here are the top five reasons why buyers prefer to work with the knowledgeable salespeople that they can turn to again and again.
As a marketer, feeding the ceaseless demand for more content can feel like going toe-to-toe with a hydra. Slash one infographic from your to-do list and two more blog posts take its place.