Month: May 2014

Whether we believe it or not, sales people are viewed with a suspicious eye by buyers.

If you disagree with this viewpoint, you need only look around you in society to see how our profession is perceived.

Whose fault is it that we’ve been painted in this light?

Not allowing sales reps to use social tools will have negative impacts on attracting and retaining talent.

If you believe that change is a good thing and has a place in organizations, then cover your ears because this one’s not pretty!

We’re hearing more and more disturbing stories of sales reps being DENIED the use of social media inside the workplace because it’s too distracting. While this may not sound like a big deal to you, for the sales people involved, it’s a huge problem. When a company or sales leader makes the conscious decision to block/remove an effective selling medium, it’s like asking sales reps to fight with their fists in a gunfight.

Do you understand how CanSpam is going to dramatically affect your lead generation efforts on July 1, 2014?

Do you know how this new law will impact social selling?

If you’re a Canadian company and/or an international company selling into Canada, and you’re NOT USING SOCIAL SELLING, you’re in serious trouble.

Email marketing is going to go away with the dodo bird, and social selling has emerged as a perfect alternative. Get ready, get prepared and get informed.

Cookie cutter approaches don’t work in sales. If they’re working for you, you’re probably leaving money on the table.

As sales people, we’re constantly trying to make our lives easier (that’s code for the fact that most of us are lazy). However, on social media you can’t take that old school sales approach. Although some of the tactics will work, you have to do some things a little bit different.

Every new medium requires some new etiquette, my friends.