No question that Social Selling is to the Digital Age what Solution Selling was to Y2K (remember that one). Field organizations are flocking to tools like Hootsuite, Hubspot, feedly, LinkedIn, Twitter, and a few hundred other social outlets online. All in their ongoing quest to get in front of more customers, more frequently, with more tailored options, to drive more revenue. It is a game of gains.
Do you drag on and on and rarely make a solid point? Do you talk too much and ask too few questions? How do you communicate? Perhaps an unfortunate truth, as much as we preach the fortunes of social selling, you still need to be a brilliant communicator regardless of your profession. This is certainly the case if you are in sales. Don’t forget you need to also be an effective communicator in all channels too. You need to learn how to speak clearly on command, and most importantly these days, you need to be brief.
You might be wondering what the differences are between Cold Calling & Social Selling so I took the time to list some pros and cons for you to consider. I’m not going tell you how to sell. I don’t know your industry, product, sales process, or your crazy boss. Or how your crazy boss expects you to sell for that matter. I simply don’t have enough detail to say. What I can do/will do in this quick post, I’ll give it to you straight. What are the pros and cons between Social Selling and Cold Calling? I’ll lay it out so you can make an informed decision on where to invest your time, money, and sweat in sales. And if you’re looking for empirical evidence to support your own Social Selling efforts (cause that’s what all this is really about), look here.