This video quickly highlights 5 ways that using Twitter can help your business.
As you wade into the waters of Social Selling, you will be sharing content about your company’s products and services. Sharing information is liberating, scary, but more than anything, fun. It will allow you to express your thoughts while gradually taking more of a leadership position online. This is your goal, and the journey to get there will take a while.
As your content becomes shared, liked and commented on, remember to keep the following fundamental rules in mind. Follow these and bypass the obstacles the rest of us had to face and learn about the hard way.
Implement these best practices today as you enter into the world of Social Selling.
Every sales professional wants to do one thing. That’s pretty darn obvious. But when the goal of the sales professional and the prospect do not meet, massive friction is created. Like it or not, the sales profession, and sales professionals in turn, have a grungy rep. I’m not going to pass judgement or ponder on how right or wrong this is (let’s save that for a future discussion).
It’s really not the fault of anyone necessarily. I chalk it up to unfortunate timing. The traditional way of selling does not allow us to know where particular buyers are along their journey. Imagine selling computers for a living and calling a CIO who just did a roll out across the board. You were 1 month too late to the dance. Sounds familiar, right? It’s not your fault. How could you have known? You were just going about your business and cold calling everyone in your territory.
One of the best ways to increase social engagement and grow your LinkedIn Connections is leveraging Influencers. Influencers are the trusted voices (i.e. my buyers are VP of Sales, thus my Influencer is Guy Kawasaki) that help shape your potential buyers’ ideas/opinions.
To this point, Twitter has been a great tool to notify an Influencer that you’ve shared their content and/or mentioned them in a message. Now, the most powerful & engaging B2B tool (LinkedIn) offers you the same opportunity.
Quick Recap of my experience at #salesummit.
Inside Sales Summit – 62 Sales Experts, Featuring 11 Sales Authors. One Amazing Day (June 20th, 2013)
- Best Selling Sales Authors
- Fortune 500 Executives
- Top Industry Leaders
Thought I would try something new for a change, so on June 20th, 2013, I spent the day in professional development at the Inside Sales Virtual Summit presented by www.Insidesales.com. Despite having many higher priority tasks in front of me, there were a few reasons I elected to participate:
Google authorship – what is it, and why do I need to know about it?
After investing hours upon hours creating catchy, insightful blog posts and otherwise gripping content, you want to make sure you are publishing them in a way that the information gets picked up and actually gets seen. I’ve heard recently that it’s one thing to create something worth sharing online, another to create something worth sharing around the table at a dinner party. Let’s just focus online for the time being.
Attention sales professionals! If you expect to dial everyone in your prospect list to discover new opportunities, chances are you are still likely missing most of them in your patch (geographic or vertical).
In most organizations, the responsibility for competitive intelligence typically resides inside marketing departments. Charts, info graphics, SWOT analysis, and other data points are gathered and presented. This is extremely valuable and helps sales professionals gain a deeper understanding of what makes their company’s brand and offerings unique.