“Connected selling is informed selling.”
I know what you’re thinking: “Not another one of these analogy-style posts.”
How do current sales methodologies fit within the current buyer’s journey?
How do companies educate buyers before their competitors do?
How do sales reps and companies provide value and insight to potential buyers?
Social Selling brings value to every stage of your buyer’s journey. However, many companies struggle to see how these tactics can be applied throughout this process.
Two years ago, if your SEO consultant was reporting on things like “keyword density” in your posts or warning against using a subdomain for your WordPress blog, or concerning you with your URL structures, I would say she was doing her job.
Surprise! The tools you need for better sales are right there in front of you, but you might never see them until somebody points them out. Most sales professionals recognize that using LinkedIn for Social Selling can be very effective, but not everyone knows exactly how to do that.
On this edition of The Social Influencer Series, I had the pleasure of interviewing Brendan Cournoyer, Director of Content Marketing, at Brainshark.
I wanted to invite Brendan so you could get a first-hand and behind-the-scenes look into why sales should be sharing content. Yes, we’ve talked about this for a while now but I thought that perhaps I should bring in a pro so you could hear it straight.
If you’re a content marketer, you’ve probably heard the term intelligent content tossed around here and there.
As a marketer, you know that there’s no single do-it-all solution that lets your team execute all of your company’s marketing initiatives.
You don’t have to be an SEO expert to know that Google’s algorithm places heavy emphasis on a website’s keywords to determine how to rank it in search. Of course, there are several other factors that make for good or bad SEO juju, but this is the golden rule of SEO at its simplest.
Social psychologists call it The Boomerang Effect. Politicians call it Blowback. Spiritually, it can be called Karma.
Whatever you call it, what goes around does come around. And this applies to good and bad actions. Do you agree with this sentiment?