Outbound Sales Archives - Sales for Life

Outbound sales, in a nutshell, is any form of traditional selling initiated by salespeople to the target customer – meaning they start and drive the interaction. Given the nature of selling and buying these days, it’s more appropriate to call it outbound communication. However, some proven strategies help an outbound effort be more effective while reducing attrition rates regardless of what you name it.

Here are some tips that can serve as a guide for sales professionals who want to improve the execution of their outbound sales strategy:

Craft Your Ideal Customer Profile

Creating an ideal customer persona is a three-step process:

First, identify the traits of your ideal customer.
Understand their problems and how they’re currently solving them.
Determine what makes your product or service superior to the alternatives for this customer and their particular problem(s).

Additionally, you can create a customer persona by asking yourself a few key questions:

Who are the people using my product or service?
How old are they?
Where do they live?
What kind of job do they have?
What is their annual income?
Do they have kids?
Do they own a car?
Do they own a home?
Are they married or single?
What do they like to do for fun?
How much time do they spend online per week?
What search terms do they use when looking for products or services like mine?

Once you have all this information, it will be easy to develop marketing strategies targeting them directly.

Social Media Marketing

Social media provides an excellent opportunity for businesses to reach consumers with relevant content that is easily accessible on their devices and in real time, making it highly effective at getting customers interested in what you’re selling.

The advantages of using social media are:

It’s a great way to build a community around your brand, which can help with customer retention, loyalty, and growth.
It can be used as a lead generation tool, where you can offer incentives to those who sign up to your email list or follow you on social media.
Social media is free! It could be a good option for you if you have time and resources available.

Here are some strategies to help you make the most of social media marketing:

Post regularly. Posting on your company’s LinkedIn page or Twitter account daily is essential for maintaining visibility and keeping customers engaged.
Use visuals. Visuals help attract attention with their bright colors and graphics, so include photos and videos in your posts whenever possible.
Focus on engagement. Engagement is critical in social media marketing because it helps you better understand what people want from you—and how they want to interact with your brand.

By sharing relevant, engaging, and helpful content, you will be able to attract new clients looking for a particular type of service.

It is also possible to use social media platforms such as LinkedIn and Twitter to drive traffic to your website or blog so that potential customers can learn more about the products or services you offer.

Invest in Outbound Sales Tools and Tech

Inbound and outbound sales strategies are not mutually exclusive—in fact, they work together to create a holistic customer experience that makes you stand out from your competition. But what is the difference between these two approaches?

Inbound sales focuses on attracting new customers through content marketing, SEO optimization, and other digital tactics that drive traffic to your website.

Outbound sales focuses on attracting potential clients who are already in motion toward making a purchase decision; they require more active engagement with customers via phone calls or email campaigns, which can be automated through a CRM system.

It’s not enough to have a tool like Salesforce, HubSpot CRM, or others. You need to use it as the baseline for everything else you do—and you need to ensure it’s set up correctly from the beginning. Outbound sales teams will be responsible for driving your company forward, and if they don’t have all the tools they need, it will be much harder for them to succeed.

Outbound sales teams will rely on data for their success, so make sure that you’re making it easy for them with an intuitive interface and seamless integration between different systems (CRM and marketing automation). They’ll also want access to information about their leads’ behaviors and preferences to tailor their pitches accordingly. Finally, they’ll need access to customer data to anticipate what each person wants before they even ask them!

Final Words

If you want to increase sales, you need to start selling. Although most companies have moved to an inbound approach, they still struggle with inbound sales because they don’t understand what makes people buy something. Outbound sales techniques are still very effective at generating leads that convert customers because they focus on the right things.

Outbound sales is not about pushing people into buying something from you (although that can be part of it). It’s about building relationships with prospects so they know who you are when they need what you offer.

By creating a relationship with prospects, you can build trust and credibility and establish yourself as an authority in your industry. Show them how valuable their business is by providing helpful advice, free resources, or even just engaging them with questions about their business.

You’ve just sent an intriguing and persuasive email to a prospect. You get a reply. They’re interested. They want a demo. They’re ready to speak with you. And then…that’s it. All work and no follow-ups make Jack a dull boy.

When making outbound sales, it’s easy to focus on setting the hook. The initial contact. The opening email. But more likely than not, you fail to continue the conversation and close deals after your first outreach.

In this article, we’re going to explore the often-overlooked follow-up.

What is an Outbound Follow-Up?

You’ve just made a sales pitch. You’re excited and hopeful, but there’s one small thing you need to do before you can put your feet up: follow up.

Following up with a potential customer is a great way to ensure that the customer does not forget about you or your company after the initial contact at the top of the sales cycle.

A sales follow-up can be the key to landing a sale. Follow-ups are a salesperson’s prompt to the prospective customer to take action, whether making an appointment, scheduling a meeting, or placing an order.

Setting your follow-up schedule can be challenging. You don’t want to annoy your prospects, but you also have a limited time frame to get the appointment or sale. The best way to approach this is to send emails or calls, beginning immediately after your initial contact and continuing for about a week after.

Sales follow-up is essential because it helps create a friendly, familiar relationship with your potential customers. It also allows you to answer any questions they might have and ensure they understand exactly what they’re getting into if they decide to purchase from you.

How Many Follow-Ups Should You Make?

When you reach out to someone cold, you must realize that they might not be expecting your email. The best way to get through that mindset is by following up with them multiple times. The first time, you should send a terse and concise email explaining who you are and what your company does, along with a link to your website and an offer that will help them.

You can follow up three days later with another email or call-to-action, but if they haven’t responded, it’s probably time to move on to other prospects.

If the prospect responds positively, it’s time for a more extended conversation—maybe over the phone or in person!

If the other person is a colleague or someone in your network, you might have an opportunity to connect with them again. But if it’s a stranger, you should probably move on.

You can usually tell if someone is interested in your offer when they say something like “I’m interested in learning more about [product name]. Do you have any time next week?” or “I know our schedules won’t sync up but let me get back to you when they do! Thanks for thinking of me!” This doesn’t mean they will buy from you—just that they’re willing to learn more about what you’re offering.

Here’s a general outline you can follow. It is possible to tweak this depending on your product and what conversations you’re having.

1st day: Follow-up #1
3rd day: Follow-up #2
7th day: Follow-up #3
14th day: Follow-up #4
28th day: Follow-up #5
Two months after: Follow-up #6
One follow-up for each month after

What To Do (and Not Do)

DO: Be persistent but not annoying. Inbound leads are easy because they come to you, but outbound sales require a little more work and persistence, so don’t give up too quickly if someone doesn’t respond immediately. If they don’t answer their phone or email, try again later in the day or week. If that doesn’t work, send them another email or call them again later in the week (but not too much later).

DO: Take notes about what worked for each person you call so that you know where it went wrong with others and can adjust accordingly the next time someone from that company calls you back.

DO: Be specific about what you want from them. Don’t just say, “Please reply if interested in scheduling a meeting next week at 3 p.m.,” because many people will simply delete that email without replying or taking action. Instead, clarify why they should respond (e.g., “If interested in scheduling a meeting next week at 3 p.m., please reply with confirmation and availability details by Tuesday morning”).

DO: Send them your email only when you have something relevant to send them. Don’t send random emails just because you haven’t sent one in a while. That will annoy them more than anything else.

DO: Follow-up with them if they reply to your email with a question or comment. You don’t have to write an essay every time, but at least acknowledge that you received their message, so they know you read it and care about their response.

DON’T: When you send an email asking someone for their information or a quote, you mustn’t make them feel guilty about not responding. If they haven’t responded yet, that means they’re busy and haven’t had time to get back to you yet. If you contact a prospect and they don’t respond, it’s not necessarily because they’re ignoring you. It could be that they just haven’t had time to reply. Or maybe they’re waiting for something else (like a response from another sales rep). Or perhaps they’re just not interested in what you’re selling.

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