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Two Innovative Ways to Improve Sales and Marketing Alignment

I recently read an excellent book called The Excellence Dividend by Tom Peters—an ex-McKinsey consultant whose consulting practice now focuses on customer experience and customer excellence. In his book, Peters talks about the importance of cross-functional alignment. And I whole-heartedly agree!

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Global Enterprises Are Now Embedding “Digital Sales” Seamlessly Into Their Sales Methodologies

It’s beginning – the term “social selling” (or “digital selling”) is slowly being integrated into what it will naturally become… “Selling”.

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The False Choice between Value & Volume in B2B Sales Today

False Choice

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4 Practical Ways Sales Leaders can implement Social Selling for Account-Based Sellers

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The Emergence of Investments in RVP/AVP Coaching Training

Leadership

I’m blessed to have developed a strong relationship with my fellow CEOs at sales training, consulting and advisory firms around the world.  We chat at conferences, via email, and exchange notes quite often.  There is one topic that we all unanimously see as high growth, and customers scrambling to level up – training/coaching for the Regional VP’s or Area VP’s of Sales.

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Executive Webinar: How You Can Grow Revenue By Over 30 percent Through Sales And Marketing Alignment

 

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The Best Of Digital Sales Engine

There was a lot of hype…

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The Importance Of Lead Validation for Inbound Sales Teams [Slideshare]

frame in sales and sales enablement perspective

A lot of companies that invest in lead generation marketing campaigns such as SEO, PPC and email become frustrated because lead production just sputters along at mediocre levels month after month, year after year.

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Eliminate “Random Acts of Prospecting” with an Activation Cycle – SLA

When you walk the sales floor, or conduct your 1-on-1’s with your sales team this week, pay attention to the “random acts of prospecting”.  Seller A is so different than Seller B, and Seller C has no plan, and Seller D is so objective with their process”. You’re not alone! These are very common things I see inside sales organizations around the world. Sales professionals are given so much latitude, that there is absolutely no real prospecting process. Yes, there are current or lagging indicators such as:

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Long Sales Cycles Require “Learning Paths” to Align the Buying Committee

Does your sales team have 6-18 months sales cycles? Is the buying committee involves 5-10 people on every customer transaction? Does it feel like your sales team needs to draw from everything they’ve learnt in The Challenger Sale, Customer Centric Selling, and Value Selling… insert sales methodology here?