I read an interesting blog a couple of days ago titled ‘Why All B2B Brands Will Be Media Companies in the Next 5 Years.’ That’s a catchy headline – it certainly caught my attention anyway. Could it be true? How will your B2B sales team operate in a media environment?
When sales and marketing work well together, social media marketing and social selling are powerful strategies for driving revenue. In fact, as recent social media statistics state, 64% of Twitter users and 51% of Facebook users are more likely to buy the products of brands they follow online.
You just got the troops back into the office for another big year. There are endless “priorities” for the year, but only a few can highly influence sales objectives, and ultimately change your business outcomes. I see sales leaders spend time with compensation plans, territory models, new technology integrations, etc. Personally, I won’t be focused on that. In my opinion, here is the #1 Priority that you need to know IMMEDIATELY, in the next 30 days!
I’m blessed to have developed a strong relationship with my fellow CEOs at sales training, consulting and advisory firms around the world. We chat at conferences, via email, and exchange notes quite often. There is one topic that we all unanimously see as high growth, and customers scrambling to level up – training/coaching for the Regional VP’s or Area VP’s of Sales.
frame in sales and sales enablement perspective
A lot of companies that invest in lead generation marketing campaigns such as SEO, PPC and email become frustrated because lead production just sputters along at mediocre levels month after month, year after year.