There’s a lot of hype around LinkedIn & Sales Navigator, although they’re great tools, I think we all forget that there’s another equally amazing platform for social selling: Twitter! With no restrictions of access to user data, millions of users in every vertical, and a $0 price tag, Twitter is a great place to participate in conversations and connect with buyers.
LinkedIn’s Sales Navigator tool makes social selling on their medium painless. You essentially pay for a premium license to get instant access to the buyers you are looking to engage. Twitter, on the other hand, isn’t as simple: there’s a lot of noise to cut through to find & engage your ideal buyers.
Don’t be discouraged though, here are some tips & tools to help making social selling on Twitter a breeze!