You just got the troops back into the office for another big year. There are endless “priorities” for the year, but only a few can highly influence sales objectives, and ultimately change your business outcomes. I see sales leaders spend time with compensation plans, territory models, new technology integrations, etc. Personally, I won’t be focused on that. In my opinion, here is the #1 Priority that you need to know IMMEDIATELY, in the next 30 days!