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Global, Digital Buyer & Seller – don’t let geolocation or language be your excuse

Whether you like it or not, you can’t stop your buyer from learning.  They will learn using their peer networks, and/or they will conduct online research.  While they won’t buy a complex solution online like it’s Amazon Prime (the eternal excuse people use to not practice Social Selling is “my buyer doesn’t BUY on LinkedIn”), a PORTION of their buying journey will leverage digital insights, referrals and triggers.

As an excuse, you can argue with me that your buyer is not a digitally-savvy buyer today.  Perhaps it’s their industry like coal mining, or their geolocation like Mongolia… I get it.  BUT, you CAN’T argue with me that they’re becoming MORE digitally savvy.  Come on, whether it’s pressure from the next generation (Gen Z), or cultural changes with a mobile-first economy, digital is only intensifying.

The Definitive Guide to Social Selling for Leaders

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Blog Digital Selling Enterprise Sales Sales Enablement Sales Leadership

5-minute Sales Leadership Round-up with Jen Holtvluwer @ Cherwell Software

After 6 years, +300 customer engagements, and meeting countless sales and marketing leaders in my travels, I’ve seen the GREAT, the bad, and the ugly when it comes to sales and marketing initiatives and leadership.  Leaders have been asking me for tactical soundbites from the strong leaders I’ve met that are inspiring, change agents, and all-around great people to work with.

Based on that popular requests, I welcome you to follow my new series of blogs and video interviews dedicated for senior sales and marketing executives.  This is the first of the series.

The Definitive Guide to Social Selling for Leaders

Categories
Blog Digital Selling Enterprise Sales Sales Enablement Sales Leadership

Where Do You Fit On The Digital Maturity Curve?

Digial Maturity Curve

You can argue with me by saying “my customer is not on social media platforms, and isn’t terribly digital in consuming content”.  The reality is some sales leaders believe that the digital evolution will never effect their business.  You CAN also argue with me that social selling or digital selling is not a proactive thing in your industry, or your country, right now…

The Definitive Guide to Social Selling for Leaders