We’re one month into 2016 and certain themes for B2B sales and marketing teams are already emerging. With insights from top research firms such as Aberdeen Group, Forrester and SiriusDecisions, the following infographic describes five trends that your organization should consider to stay ahead of the curve in 2016.
Newsflash: sales enablement has evolved.
In the past, it was rolled up into HR or tied into learning. But lately, the new sales enablement role has become a merging of the sales operations team and development. This means that sales enablement is involved in the selection, training, and education of people. They are responsible for the technology (the tool stack) and the process (the methodologies and principles) that sales professionals use daily.
If you or your company has made the strategic decision to implement LinkedIn Sales Navigator, it’s time to start thinking about adoption and usage. After all, your input into the program will determine the outcome or results you’ll ultimately attain.
One of the top 5 questions we’re asked by sales, marketing and enablement leaders about LinkedIn Sales Navigator is: what can I expect or what do I get?
In order to fuel demand generation, many organizations are investing in automated marketing platforms like Hubspot, Pardot, and Marketo. All of these sophisticated platforms assist in converting web/blog traffic into Marketing Qualified Leads (MQLs).
From here, it’s the role of your sales development team to convert these MQLs into Sales Qualified Lead (SQLs). This is critical handoff between sales & marketing. To ensure your sales department converts as many leads as possible, both teams must be well aligned. Marketing should be equipping Sales with tools that enable them to ensure the handoff is seamless.
Do you know what your sales team should be doing on a daily basis to be successful? As our buyers become more in-depth with social media for business, you need to ensure your sales professionals engaging in one of the following five tasks for every single deal, every single day. Whether you’re looking to build your sales team or improve the performance of your current sales team, these five items are critical to success.