Are you a professional sales person? Consider yourself a top performer? Call yourself an expert?
If I’m not wrong, the empirical data and evidence for social selling is now undeniable. Studies from the big research houses, anecdotal evidence and success stories from sales professionals all point to this fact.
I recently read a great interview from my friend Jeff Simmons (B2B Marketing Portal) who was asking Jill Rowley (of Oracle) about her social selling adventures. Jill is a leading authority on social selling and she talked about this idea of Risk of Ignoring (ROI) as the main KPI that we should all be measuring ourselves by. What a powerful concept, I wondered. It prompted me to think about the Risk of Ignorance and how it affects us.
As I had I taken the time a few weeks back to compile and share the top blunders I’ve made while adopting my social selling program over the better half of this past year, so too have I captured my Top 5 Social Selling Tactical Wins. Here are the things I have done right so far.
Sales is a dynamically changing game. Not all sales advice and helpful quotations are created equal. Much like you’ll be looking to roll the bottom 5% of your poor performers out the door come January, so too should you dispel some common myths standing in your way.
Today`s Buyer – who knew the simple act of trading money for products/services would be so complicated. Economic history is littered with countless ways of conducting proper transactions. We all love shopping (regardless of the product/service), but have you ever given thought to how you feel as a buyer when you go shopping? Psychologically, we’re the same as the people we sell to because we hate being sold.