Having been in Recruiting for the past 8 years, I must say that LinkedIn is one of the most powerful “Social Recruiting” tools in the market. At the very least, a hiring manager will use LinkedIn to validate a candidate’s social profile to help them formulate an opinion of a potential hire. If that’s the case, think about your profile for a minute and what it says about you? If your profile is like most business development reps (check out – Why Sales Reps Suck at Business Development) your profile may or may not even have your picture (by the way this is a must), a list of the jobs you held in the past, the schools you attended or an outline of your performance in each of your sales roles like a mini-resume. If this sums up your profile, please read on!
Sales for Life had the privilege to train CannedWater4Kids on Social Selling, a great non-profit helping ensure everyone has clean drinking water. When you hear Greg Stromberg talk about their initiatives, you can feel the value instantly.
If you haven’t noticed it already, 2012 was a difficult year to find fantastic sales talent. There are two reasons for this recruitment challenge:
A month ago, we had the pleasure to travel to Plainville, CT (just outside Hartford) to work with Health Consultants Group on Social Selling. Every insurance broker at Health Consultants Group had traveled into the office to eagerly learn how to drive business with LinkedIn. The champion to our deal was Tony Chandler , whom I met from a discussion on LinkedIn using LinkedIn Signal.
Last week we wrote a blog $350,000 In New Opportunities in 6 Months – Cost $600, which outlined my success using Social Selling to drive new business. The statistics are hard to ignore:
Sales leaders are always asking what’s the ROI and cost-per-lead of LinkedIn. To answer the question simply, my personal business development ROI with LinkedIn is unmatched by other sales mediums. That’s right – I personally (not including what our sales team accomplished) created $350,000 in new opportunities in 6 months, using LinkedIn Executive ($100/month account).
A true Social Seller will look to increase the number of LinkedIn views and appearances in searches by taking simple steps. These steps are content marketing and profile optimization of keywords. This video will help you understand how.