Sales Technology sales training

The How and Why of Building Your Sales Stack

64% of Sales Reps’ Time Goes to Non-Selling Tasks: Here’s How to Fix This

Did you know the average sales professional uses 64% of their day on tasks other than selling? That’s 64%! That’s a lot of productivity lost. Most of the time, that’s because reps aren’t equipped with the right technology for today’s buyers, or they don’t have the skills or knowledge to access or deliver data from their CRM.

Fortunately, there are dozens of sales tools that can help. In this post, we’ll cover some of the best apps for sales and rate them based on multiple factors.

Working Smarter with a Sales Stack

What is a sales tech stack? It’s a collection of tools that help sales teams do their job better. Put simply, using a sales tech stack helps sales reps boost productivity and access essential data. The right sales technologies can turn your helpless team into an invincible sales machine in no time.

Having a sales technology stack enables sales teams to spend less time on administrative tasks, freeing them up to focus on what they do best — selling! It also simplifies the sales process by automating the collection, organization, and management of data and accounts. For example, salespeople can easily access their prospecting lists and search through past records of conversations and notes.

Building Your Sales Stack

Do you want to know what sales stack is the best fit for your company? Chances are, most, if not all, of your competitors, also run into this dilemma. Your decision is going to come down to what works for your company the best.

There are certain tools companies use and swear by — yet there are other businesses that have the exact opposite stack. Everyone has their favorite tools (sometimes called stacks) that help them do their job — whether they’re a developer, designer, or marketer. This is ultimately what sets you apart from your competitors: the solutions you’re able to create with the right tools. 



If you’re like us, you work with a vast number of leads each month. Some are old, and most are cold, so it’s not easy to remember who they are and where they are in the sales process, right? That’s where a CRM comes in. A CRM database is like a giant database that stores all your leads (or contacts) information. A CRM makes it easy to keep track of all the critical information that you need to know about your contacts, so you can easily reach them when the time is right.

Having a CRM that works for you can drastically improve your marketing and sales process. For example, if you’re not catching every lead and customer and staying organized with the lead follow-up process, then you could be losing out on potential customers. And missed opportunities to convert can cost you money – and lots of it if you’re not doing things correctly.

Popular CRMs include:

Lead Generation

Lead Generation

When we think of sales, we might picture a guy in a pink shirt with a cigar smoking on a boat. Times have certainly changed, but lead generation is still an essential part of the sales process.

For some people, prospecting can be an arduous task. You may get lost in the day-to-day tasks, struggling to find the time to research new leads and contact them. If you’ve ever had one of those days when you’re just not feeling it, lead generation and prospecting tools can help.

Popular lead generation tools include:



Automation is the key to boosting your sales team’s productivity.

Hiring a new employee takes time, money, and resources. Not only that, but the employee will need training and development before they can perform at the level your business requires.

Automation is fast, reliable, and cost-effective. It can be set up quickly without any additional training required for your staff. There are no supplemental materials or costs involved in using automation software compared to hiring an employee who would need these things!

If you want to grow your business and make sure it stays profitable every year—automate!

Popular automation tools include:

Sales Training Systems

Sales Training Systems

Sales training systems help companies provide employees with the information they need to succeed in their jobs. Using a sales training system is an effective way for companies to train employees in a systematic manner that reduces costs and improves performance.

Sales reps are the lifeblood of your business. Without them, you don’t have a company—you just have a bunch of people who work in an office.

So it’s essential to make sure your sales team is equipped with the knowledge and tools they need to be successful. That way, they can deliver on their end of the deal by selling as much as possible and bringing in revenue for your company.

We’ve got you covered with sales training systems!

The best sales training systems include:

Customer Experience Sales Technology

Customer Experience Automation: The Next Frontier Of Customer Service

You owe yourself and your customers to automate the customer experience to grow your business. 

Customer experience automation (CXA) is the new standard in customer engagement. For businesses, CXA is an essential tool for helping their sales and account management teams fully adopt a customer-focused strategy by automating one-on-one customer conversations and making them replicable. Like CRM or e-mail marketing, CXA can be your competitive advantage, allowing you to grow and scale by boosting your bottom line.

Like all automation, CXA can be used for both efficiency and effectiveness. Efficiency features save time by routing your customers to the right place at the right time. Effectiveness features steer customers to the desired outcome, perhaps recommending a product that best fits them.

The Importance of Customer Experience Automation for the Modern Seller

This is the digital age — an age in which consumers can purchase almost anything online. With a few clicks, these consumers can find prices, research items, compare sellers and make decisions without ever having to interact with another human being physically.

The importance of customer engagement can seem limited to B2C companies, where the sales process is more personal and direct. In B2B, it’s often harder to establish a rapport with a prospect before making a sale. 

The buying cycle for B2B customers is longer than for B2C customers. Therefore, a B2B buyer is likely to need to see your product in action before making a purchase decision. 

The buying process for B2B products involves multiple stakeholders, including the end-user, managers, accountants, and other stakeholders who may not be directly involved in the purchasing process but still need to be convinced that your product is right for them. This means that you should have a clear understanding of who your target market is so that you can tailor your product to each group’s unique needs.

A company might not be visible as a brand for months. The product might not be demo-worthy or even viable. Moreover, an individual buyer’s purchasing power can be small compared to someone who makes daily purchases from supermarkets, online retailers, or mobile apps. 

For example, when an organization decides to purchase new equipment for their office, they will consider the needs of the entire office rather than just one individual. They also have many stakeholders who may need to be involved in the decision-making process. For example, the IT department may need to test the equipment, while others may want to see how it fits their existing systems before purchasing it.

As such, B2B buyers often want more information about a product before making a purchase decision. This can include information on how it works or where it came from, as well as any other relevant details that help them make an informed choice about whether or not they should invest in this product.

Advantages of Implementing Customer Experience Automation

Advantages of Implementing Customer Experience Automation

Faster Transactions, Better Services

Automation can help you save time and money by reducing the manual processes required to manage your business operations. It can also improve customer support by freeing up resources so employees can spend more time with customers.

Stronger Customer Relationships

By automating the process of gathering customer information and providing the services they need, you can ensure that your brand delivers the best experience possible for your customers.

This will increase satisfaction and brand loyalty, leading to more repeat purchases and customer referrals.

Additionally, by automating the customer experience process, brands can ensure that every customer interaction is as easy, seamless, and efficient as possible. This level of automation allows you to spend less time worrying about how your customer service team is performing and more time focusing on what matters most: building relationships with your customers.