Sales Process social media selling Social Selling Social Tool Series

How To Get The Most Out Of Social Listening

Social listening aims to find out what people are saying about your brand or industry, why they’re saying it, and what they want from you. This information can help businesses make better decisions about how they market themselves and which customers they target.

The process involves using software tools designed to collect the data you need and then analyze it so that you can identify trends in the way people talk about your brand or industry. This can range from simple keyword searches to more complex data analysis techniques such as sentiment analysis (which measures whether someone feels positive or negative about a particular subject).

Simply put, it’s a great way to gain insights into what people think about you and your business.

Here are some ways to make the most out of social listening:

Know What Topics and Keywords to Monitor

The first step is to consider who your target audience is—and then think about what they talk about when they’re online. Are they interested in technology? Do they love animals? Are they all about politics? Once you’ve figured that out, it’s time to find the best places for them to discuss these topics.

Keywords are a great way to focus your attention on the most relevant conversations. Consider using keywords specific to your industry or your products or services. You can also use keywords that reflect your audience’s questions about your brand, like “Why should I buy from you?” or “What’s the best product for me?”

Topics are another way to narrow down what you’re looking for in social media conversations. For example, if you’re an online retailer, you might want to monitor mentions of “shopping” or “online shopping” and mentions of particular products or brands that interest you.

Hone in on Pain Points

Social listening is a process for understanding what’s bothering people in your industry, and it’s essential to do this before you start marketing.

On social media, people talk about their pain points. They talk about what they love and what they hate. They talk about the products they love and the products they hate. And all of this can provide invaluable insight into what the competition is doing well…and what they’re not doing so well.

All it takes is a little listening, and you’ll be able to figure out exactly where your business needs improvement—and then you can use that information to ensure that your social media presence is as strong as possible!

Improve Your Customer Engagement

The first step is identifying the platforms you’d like to use for social listening. Then, set up alerts on each platform so that you can receive notifications whenever someone mentions your brand or products in a post or comment. You can even set up alerts that will inform you when someone mentions another company in connection with yours—this can be a great way to see how your competitors are doing and what they’re doing right (or wrong).

Once you’ve set up all those alerts, it’s time to go through them! Start by looking at your posts and comments—what do people love about them? What do they hate? This will give you insight into what customers think about your brand and how they feel about specific aspects of your business.

Next, look at what other companies say about themselves on social media. See if any emerging patterns could help you better understand why customers choose one company over another. If there are any red flags raised by competitors’ posts—for example, if their followers seem less engaged than yours—then this might be an area where you need improvement!

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Happiness at Work Leads to Better, More Profitable Sales Teams

Happiness at work. While that may sound silly to those who keep their noses to the grindstone for their careers, it is a goal worth chasing: happy employees are engaged, contributing, working harder, and making your team that much more effective.

In today’s hyper-competitive workplace, you might expect employers to focus on the acquisition phase of hiring and employees to focus on the retention phase. However, it has been shown that tremendous success lies with employers who expend energy recruiting motivated salespeople – not just finding anyone eager to work. 

When your sales team is happy, they’ll be more productive and profitable than ever. Here’s how:

They’ll have more energy – When you’re happy at work, it feels like you can do anything! That feeling will spill over onto your team, who will feel energized and excited about their work. This helps them focus on their tasks instead of worrying about how much time is left in the day or what else needs to get done before they can go for the day.

They’ll be better listeners – Happy employees listen better than unhappy ones do because they’re focused on what their customers are saying instead of thinking about how many emails they need to respond to or if there’s any food left in the break room fridge that needs eating before tomorrow morning rolls around again (if there even is any left). This leads to higher customer satisfaction rates overall which help keep customers coming back for more!

To retain those new hires longer, a little more emphasis might be needed from both sides of the fence to create a more positive work environment where everyone can work well together – and therefore be genuinely productive.

How to Promote Happiness at Work

How to Promote Happiness at Work

Show Acts of Appreciation

Salespeople need to be motivated for their success, but also the success of their organization. Many organizations focus on compensation and bonuses, but this is not enough. When managed well, appreciation is a cornerstone of any organizational strategy to encourage motivation. Some may feel that appreciation is foreign to today’s culture, but there are numerous reasons why companies should implement it.

Let Your Sellers Own Their Work!

Let Your Sellers Own Their Work!

Giving your employees some ownership over the projects they work on creates a sense of belonging and connection. This can help encourage people to work harder and make them feel more confident in their abilities.

It also helps with employee retention because you’ll have less turnover when people feel like they have a stake in what’s happening around them. In addition, they’ll be more likely to stay with your company for longer if they think what they do matters and contributes to improving things.

Share the Workload

We’re all about building teams that work together, and we believe that one way to do this is by taking turns. In other words, no one person should always be doing the same thing. Instead, everyone should have the opportunity to take on different roles and responsibilities—so that each team member feels invested in the group’s success.

Break the Monotony

Break the Monotony

Are your sellers in a job that feels like a drag?

It’s hard to have fun at work when your days are full of the same tasks over and over. But there are ways to make even the most monotonous jobs more meaningful, challenging, and engaging! 

Here are some tips for making work more interesting:

  • Figure out what you can do to make the work better. For example, can you improve processes or procedures to make them more efficient? Can you help people who need assistance?
  • Find ways to engage with coworkers. Is there a way to work together on projects that will benefit everyone? If not, see if there are any ways you can help out other departments in your company by sharing resources or expertise.
  • Figure out ways to make everyone feel like part of the team by getting involved in different aspects of operations or meetings with clients and customers.
marketing marketing tips

Golden Rules to Increase Your Demo Requests

While some might consider it a necessary evil, many consider demo requests an essential part of their marketing strategy. After all, your success can largely be determined by how many people you get to request a demo which, in turn, leads to how many people you do demos for. So keep reading if you’re wondering how to increase demo requests or just want to ensure every lead counts.

Make Sure Your Website is Optimized

There are some excellent reasons why you should optimize your website. However, with over three billion websites on the internet, it’s almost impossible for your website to stand out amongst the crowd and get found. Luckily, you can do some simple things to make it more search engine friendly, making it easier for people to see you.

You’ve built your site. You’ve added the content. Everything’s good to go. You’ve added the content. They’re waiting for the demo requests to roll in. What’s going on?

There are many factors that lead to an increase in demo requests on your site. Most of the time, it’s because you have a simple call-to-action (CTA) setup that drives right to the point of your website: requesting a demo. It could be something as easy as “Request a Demo” or “Let’s Talk”.

  • Make sure you have enough CTAs in strategic places
  • Enable live chat and support
  • Have a functional Demo Request form
  • Keep your headlines clear and concise
  • Keep all copy clear and concise
  • Utilize video (on demand) demos on your website
  • Show social proof and testimonials
Golden Rules to Increase Your Demo Requests

Create an Efficient Demo Request Form

A demo request form should be easy to fill out and understand. However, customers don’t want to spend too long on one page, so make sure you have a clear call-to-action (CTA) at the top of your form that explains what they’ll see after they submit their email address.

Make sure it’s easy for customers to find your CTA. You can do this by using clear and concise language in your form. For example: “Get Started” instead of “Start Your Demo.”

Make sure you’re asking for only what you need from them. This will help reduce friction when they fill out the form and increase their likelihood of completing it—which means more demo requests coming in!

Some more tips:

  • Make sure your form is easy to find on your website
  • Use a clear, concise title for your form
  • Include fields for name and email address
  • Include a field for the URL of the product or service that you’re offering
  • Provide an incentive for filling out the form: “We’ll send you our newsletter with helpful tips,” or “You’ll be entered into a drawing to win free tickets to our next event.”
Sales Enablement

The Great Resignation is Real. Here’s What You Can Do.

The Great Resignation.

The Big Quit.

The Great Reshuffle.

The Brain Drain.

We’ve all heard about it, despite its many monickers. But what is it, and how does it affect all of us?

The Great Resignation is an ongoing economic phenomenon where employees in Western countries, India, and China have voluntarily resigned from their jobs en masse. This event started way back in early 2021.

Hundreds of thousands of workers have opted to become their own bosses in what was—and still is in some cases—considered a seismic shift in the global job market. In contrast, others have used their newfound time to travel the world or pursue single-interest activities.

As a result, there is a growing concern among workforce experts, economists, and the business community that the resignation trend will cause significant disruption to supply and demand balance across the global labor market.

How to Deal with the Great Resignation

How to Deal with the Great Resignation

Be Interesting and Appealing to the New Generation of Sellers

The workplace is changing rapidly. Millennials and Gen Zers are now in charge, looking for work experiences to help them develop their skills, advance their careers, and impact the world.

They want to be challenged and engaged with their work, while Gen Zers want to feel included. Both generations value collaboration over competition.

Millennials are known for being highly educated but also very mobile, so it’s no surprise that they seek out organizations that offer them opportunities to develop their skill set and advance their careers to achieve their goals. However, even though millennials are often considered the “digital natives,” Gen Z respondents were found to have similar expectations for workplace experiences; they would be willing to change jobs if it meant working for a company with a clear sense of purpose.

Have an Efficient Onboarding Process

The seller onboarding process begins when a company hires a new seller. It continues until the new employee has completed all required training and certifications, performed well on their first real-world sales call, and established a record of success in the field.

The onboarding process has many goals, including:

  • Setting expectations with new sellers, so they understand the company culture, policies and procedures, and what it means to be a seller on [company name]
  • Teaching new sellers how to use our tools and systems so that they can complete their work tasks effectively and efficiently
  • Providing support for new sellers as they become acclimated to working with buyers from your industry.

Onboarding has become a critical part of sales, especially in B2B. This change is necessary because it allows for a more personalized approach to onboarding that gives sellers the tools they need to succeed. It also provides a faster ramp-up time since there are fewer steps between initial engagement and actual sales activity.

Empower Your Sellers

Empower Your Sellers

There is no better way to ensure the success of your sellers than by providing them with a strong sales coach.

A good sales coach will help your sellers develop their skills and abilities over time to keep up with the changing landscape of the marketplace.

The business world is constantly changing, and if you want to stay ahead of the game, you need to provide your team with constant training and development opportunities.

A good sales coach can help you get to the next level by:

  • Helping you identify your strengths and weaknesses
  • Setting goals that are achievable but challenging
  • Providing actionable advice that will help you achieve your goals
Branding Digital Selling Digital Transformation

Personal Branding: A New Defining Factor in Business

America Runs on Dunkin’.

Just Do It.

Think Different.

These slogans, at first glance, have the power to remind you of which brands carry them. That’s the power of emotional, lasting branding.

Brand building is developing a company’s brand or a specific product or service. It is also about growing brand equity. The goal of branding is to connect with customers on an emotional level and build relationships due to the customer identifying with a particular image or reputation. 

Branding reflects not only who you are as a company but also what you offer and what value and prestige it carries.

But don’t be fooled – in today’s climate, branding isn’t just for businesses and companies anymore. 

As marketing looks to the digital world for innovation and inspiration, professional personal branding has become more critical than ever. And in doing so, brands have become more humanized.

What is Personal Branding?

What is Personal Branding?

What exactly is a personal brand? 

A personal brand has to be something beyond a username and a handle. It starts with your mindset and grows from there. The goal of your personal brand is to integrate your personality, character, and purpose into one coherent message.

A solid personal brand is vital because it helps individuals to stand out in the crowd. It is used to connect with others and help build a support network. A powerful personal brand allows people to recognize, remember, and refer to you more frequently. It’s like having a shortcut built into your name—an easy way for people to access who you are and the type of value you offer.

How to Fine-Tune Your Personal Brand for Success

How to Fine-Tune Your Personal Brand for Success 

#1: Have a Sense of Identity.

It’s hard to stand out as a polished and professional influencer online. Your tone, goals, and message must be clear, concise, and cohesive. Your brand identity establishes trust with followers and clients. Create a clear personal brand identity that represents you personally and professionally.

#2: Where Do You Want to Go?

You can’t be everything to everyone, but if you know your brand and how it can make your business more successful, you can be exactly what people need from someone like you.

When we think about our careers, we tend to focus on the present: what about tomorrow? How does your path fit into the future you want? Do you know what that future looks like?

What if there was a way to see all of this in one place? Understand who you are now and where you want to be tomorrow—and then find out what steps will get you there. That’s exactly what personal branding can do.

#3: Your Audience Matters.

The first step in this process is identifying your target audience. This means that before you even begin writing content for your blog, you should have an idea of who would be interested in reading it.

Who is the audience if you’re working on an article about how to grow a garden from seed? Is it just gardeners? Or is it also people who want to learn more about gardening but aren’t ready yet to commit the time or money?

Who do you want to be seen as? What kind of person are you? How do you want to be seen? The factors that go into answering these questions impact how others see you.

What do you want to say about yourself? Are there certain qualities or skills that are important to showcase? Is there something specific that your audience needs to hear from you?

Who is your target audience? What are their interests, and what do they look for when deciding whether to hire someone? What will make them say “yes”?

Once you know that, you can work toward creating a personal brand that meets their needs and speaks directly to them.

#4: Your Network Can Define You, Too.

Networking is a great way to grow your connections and expand your network of contacts, which can be beneficial for your career. In addition, it allows you to learn about opportunities and share information with others.

Networking can be done in many different ways: at social events, over coffee, or even online through social media sites like LinkedIn or Twitter. You can also connect with people through volunteer groups or online communities focusing on topics that interest you.

Here are some tips for building a robust professional network:

  • Be a good listener—take note of what others are saying, and make sure they feel heard
  • Be inclusive—invite people into conversations instead of talking over them
  • Be genuine—make sure that the relationships you’re forming are genuine and not just surface-level

Don’t take yourself too seriously—it’s okay to joke around once in a while!

sales training

Why Sales Coaching is the Most Effective Way to Scale Up Your Business

In sales productivity training, sales coaching is the most important lever to pull

But what is sales coaching?

The process begins with a conversation between the manager and the rep, who will work together to set goals for the next quarter or year. The manager will also review their performance over the last three months, including calls made, lead generation, and close rates.

After this initial discussion, it’s time for some training! First, the manager will provide a list of resources for the rep to use during their time off from work, including books or online courses that focus on improving specific parts of your sales process (such as prospecting).

Once the rep has completed their training, they’ll enter the field armed with new knowledge. Their manager will check in regularly with them by phone or email while they’re working—and if they need help with anything along the way, there are always experts who can provide further assistance and mentoring as required.

What to Expect from Sales Coaching

What to Expect from Sales Coaching

Sales coaching is a method of developing and maintaining your sales team’s skills so they can achieve their goals. It is a process that involves giving feedback to reps, who will then use this feedback to improve their performance.

Here are some benefits that a sales team can acquire from sales coaching:

#1: Retention Rates

Sales coaching improves employee retention rates by helping managers understand their employees’ goals and motivators, so they can help them achieve those goals within the company. It also helps employees understand how their work fits into the bigger picture of the company’s goals, so they don’t feel as disconnected or unappreciated as they might otherwise do if left entirely up to their devices.

It includes:

  • Encouraging the employee to set goals and make plans for achieving those goals;
  • Helping employees identify what they need to do to succeed;
  • Providing feedback on how well employees are doing and helping them learn from mistakes;
  • Assisting employees to develop a realistic view of their strengths and weaknesses; and
  • Making sure that managers have the skills they need to coach effectively.

#2: Best Practices

Sales coaching is an excellent way to share best practices and learn from others.

It’s important to remember that sales coaching is not just about you and your business. Instead, it’s a chance to learn how other people do things, how they handle certain situations, and what methods work well for them.

Sales coaching can also be an excellent opportunity to share your best practices and help others improve their sales skills.

#3: Maximize Training

Training is essential to the success of your organization’s sales team, but it is not enough. A large part of becoming a great salesperson is developing the skills and confidence to implement that training.

Using a qualified sales coach is the best way to ensure that your sales training is practical. In addition, sales coaching maximizes your investment in sales training by helping you to apply what you’ve learned, providing feedback on how well you are doing, and helping you to develop new skills and strategies.

Coaching Goals

Coaching Goals

Sales coaching is an integral part of improving your business’s sales. Your sales team should be coached on building relationships with potential customers, developing a rapport, and closing the deal.

There are many different types of sales coaching that you can implement in your business. For example, you can choose from one-on-one coaching, group classes, or webinars. Each kind will have its advantages and disadvantages.

For example, one-on-one coaching allows you to get individualized attention for each employee but can be expensive and time-consuming. Group classes allow employees to learn from each other but may not provide enough support for some people who need more individualized attention. Webinars are cheap but have a lower retention rate than different types of sales coaching because they do not involve face-to-face interaction between coach and employee.

If you’re in a new market and trying to build a foundation of relationships, it might be more important to focus on developing rapport with clients than closing deals. On the other hand, if you’ve already achieved some traction in the market, but want to improve your conversion rates, then it might make sense to focus on improving how you present yourself and what you say during sales calls.

Sales Advice Sales Leadership Sales Management

Set Your Sales Team Up For Success By Implementing Accountability

Why is accountability so crucial for those who work in sales teams?

Accountability is necessary for sales team members to desire and maintain consistent performance. The key to understanding and increasing accountability is to start with a good, effective sales structure and policy. 

Accountability is a huge factor in sales and one you may overlook. If your prospect feels the need to report to someone or justify their actions, they will be more dedicated and successful in closing deals. This will only increase their drive to make the sale because they want higher approval ratings and are being measured by a third party.

As a sales leader, you must always know the process: who the customer was, what the product or service was, the communication plan, etc. Once a sales team understands what success looks like in the defined sales pipeline, it doesn’t take long to know exactly where they are at all times! Then, as a result of clear expectations from leadership and an understanding of their role and responsibilities and their customer’s expectations… they act!

Establishing Accountability in Your Sales Team

Establishing Accountability in Your Sales Team

That’s what we’re talking about today. Do you want to build a better and more engaged company culture?

Your monthly sales goals are in mind, and you’re happy to see how well your team is performing. But, unfortunately, something’s not right, but your sales goals aren’t being met! Your sales team is doing the work, but you can’t have a sound system to track their achievements.

A sales team is only as good as its goals, and accurate tracking is the key to setting and reaching those goals. A sales accountability system ensures that everyone on your team has a role in meeting your company’s sales quotas and hitting your revenue goals month after month.

Set Clear Goals

The best way to ensure that your sellers are on track is by setting clear goals, backed with objective evidence that they can be achieved. That way, when they fall short of their goals, there’s no room for confusion about whether or not their efforts were successful—and no excuses for why the project failed.

Clear goals also help guide your sellers toward better work habits and practices. If you want them to work toward long-term success instead of short-term gains, everything must be laid out clearly in advance, so there aren’t any surprises along the way.

Establishing Accountability in Your Sales Team

Give Them Tools to Succeed

Setting goals is a great way to keep your sales team focused on the most critical tasks. It’s also a great way to help you measure the success of each member of your team, as well as their individual performance over time.

But for goal-setting to work, you need to provide your sales team with the tools—like reports and dashboards—that will help them track their progress toward those goals.

You need to make sure they have the correct data, can communicate with each other and their clients efficiently, and have access to any other resources they may need—including training and support.

Specifically, this means:

  • You are providing your sales team with the right data. Data should be available at all times for them to be able to quickly assess trends and make decisions based on what’s happening in real-time, rather than having to wait for reports or downloads from other sources of information.
  • Giving them access to a communication platform that allows them to communicate effectively with their clients and other members of their team (and vice versa). This can include texting or email as well as phone calls or video calls if needed—whatever works best for each situation!
  • Giving them easy access (through an app or website) at all times so they don’t miss out on any opportunities.

Follow Up On Their Progress

Accountability is the key to success. It’s how you know your sales team is giving it their all and that they’re not just coasting on their previous achievements.

But if there’s no follow-through on accountability, the system falls apart. Your sales team will start taking shortcuts, relying on old tricks and gimmicks instead of finding new ones. They’ll get lazy and complacent, which means they’ll stop caring about their work as much as they used to—and then you’ll see your numbers start falling off.

Accountability is an essential part of any business, but it can only be effective when there are consequences for not following through with what you’ve promised to do; otherwise, it’s just lip service.

Content Marketing Demand Generation digital marketing marketing Marketing Management social content marketing social media selling

Why Content Marketing Is Still a Crucial Growth Method in Sales

Content marketing has become a staple for most companies – whether Fortune 500s or new startups.  Much like the gargantuan oak tree began from a tiny acorn, content marketing is the same – so important and valuable that even the latest businesses can use it to their advantage.

Everyone is familiar with content marketing. Why? Why is content marketing powerful? What benefits can you expect? How do you do it?

How Content Impacts Your Marketing and Sales Strategies

How Content Impacts Your Marketing and Sales Strategies

All content is not created equal. Some of it is just plain bad.

We know this because we’ve seen it firsthand: in our content and the content we see from other businesses. And when there’s terrible content on the internet, people stop trusting your brand. They don’t want to give you their money or their time anymore.

Think about the last few articles you read. Were they short? Were they long? How did you feel about them?

Like most people, you felt the longer articles were more thorough. However, you also felt shorter articles were more concise and direct. Do you think about how much better it feels to know the author has been consistent over time? Or taking time to make sure every word was important and well-crafted?

No doubt writing quality content takes time—but it’s worth it. Because when your audience can see how much effort goes into each piece of content, they will feel much more invested in what you have to say. When they see your consistency, they’ll know they can trust this information and expect more from you in future pieces of content!

Capturing Attention

Great content can be used in many ways to grow your business. It can help build customer relationships, generate leads, and increase sales. But how do you know if your content is effective?

To keep your audience engaged, you need to understand their needs, wants, and desires. This means you need to know what they’re looking for in a product or service like yours. When you understand this, developing content that will resonate with them and help them feel connected with your brand is easy.

When creating great content, you must ensure that everything is focused on one goal: attracting new customers while retaining existing ones. The best way to do this is by creating quality content that educates them about your brand or product line without being too salesy or promotional-sounding; this will help build trust between you and your readers, so they’ll want to continue reading more from you in the future!

Quality content is the key to success on social media

Social Media Traction

As a business owner, you know how difficult it can be to get noticed on Facebook and Twitter. You’ve probably tried posting funny photos, links to articles that will interest your followers and clients, or even updates about what’s going on in your personal life. But did any of those things work?

It’s time to change your approach. Instead of posting random updates that no one cares about, focus on creating quality content that will attract the people who matter most to your business: your customers!

Quality content is the key to success on social media because it allows you to connect with potential customers in a way that feels genuine and authentic—and they’ll trust you because of it. Even better? 

Quality content stands out from the noise online, which means more people are likely to see it than if you were just trying to get clicks by posting clickbait titles or sharing outdated memes. 

Online presence is essential because it allows people to learn more about what makes your company different from others in its industry—and why they should do business with YOU instead of someone else.

Lead Generation

When you write blog posts, infographics, and other content that is helpful to your audience and solves their problems, they will want to read it. This helps them feel they know what they’re doing regarding your products or services. They’ll be more likely to make purchases from you because they trust you and what you have to offer.

In addition to generating leads, content marketing is also an excellent way to get more views on your website. For example, when people see what kind of information you share on social media or through email newsletters, they might click over and check out more details about what you have available for sale. 

This can help increase traffic on your site, which may lead them down a path towards becoming paying customers for whatever it is that you sell!


If you want people to find your site when they search for specific information or products, then it makes sense that you would like to create content that is as relevant as possible.

This doesn’t mean that every page on your website needs to provide information about every product or service you offer—but it does mean that if someone searches for something specific on Google and finds your site near the top of the results page, they’re likely going to stick around long enough to see what else you have available.

The first step in SEO is to write great content, not just old content. Next, you must focus on creating helpful stuff that interests readers and makes them want to share it with their friends.

The second step is ensuring that when people search for things related to what you write about, they find your site first. That’s where keyword research comes in: you need to learn what words or phrases people use when they search for things related to your business to optimize your site for those terms (and avoid using them yourself).

Sales Technology sales training

The How and Why of Building Your Sales Stack

64% of Sales Reps’ Time Goes to Non-Selling Tasks: Here’s How to Fix This

Did you know the average sales professional uses 64% of their day on tasks other than selling? That’s 64%! That’s a lot of productivity lost. Most of the time, that’s because reps aren’t equipped with the right technology for today’s buyers, or they don’t have the skills or knowledge to access or deliver data from their CRM.

Fortunately, there are dozens of sales tools that can help. In this post, we’ll cover some of the best apps for sales and rate them based on multiple factors.

Working Smarter with a Sales Stack

What is a sales tech stack? It’s a collection of tools that help sales teams do their job better. Put simply, using a sales tech stack helps sales reps boost productivity and access essential data. The right sales technologies can turn your helpless team into an invincible sales machine in no time.

Having a sales technology stack enables sales teams to spend less time on administrative tasks, freeing them up to focus on what they do best — selling! It also simplifies the sales process by automating the collection, organization, and management of data and accounts. For example, salespeople can easily access their prospecting lists and search through past records of conversations and notes.

Building Your Sales Stack

Do you want to know what sales stack is the best fit for your company? Chances are, most, if not all, of your competitors, also run into this dilemma. Your decision is going to come down to what works for your company the best.

There are certain tools companies use and swear by — yet there are other businesses that have the exact opposite stack. Everyone has their favorite tools (sometimes called stacks) that help them do their job — whether they’re a developer, designer, or marketer. This is ultimately what sets you apart from your competitors: the solutions you’re able to create with the right tools. 



If you’re like us, you work with a vast number of leads each month. Some are old, and most are cold, so it’s not easy to remember who they are and where they are in the sales process, right? That’s where a CRM comes in. A CRM database is like a giant database that stores all your leads (or contacts) information. A CRM makes it easy to keep track of all the critical information that you need to know about your contacts, so you can easily reach them when the time is right.

Having a CRM that works for you can drastically improve your marketing and sales process. For example, if you’re not catching every lead and customer and staying organized with the lead follow-up process, then you could be losing out on potential customers. And missed opportunities to convert can cost you money – and lots of it if you’re not doing things correctly.

Popular CRMs include:

Lead Generation

Lead Generation

When we think of sales, we might picture a guy in a pink shirt with a cigar smoking on a boat. Times have certainly changed, but lead generation is still an essential part of the sales process.

For some people, prospecting can be an arduous task. You may get lost in the day-to-day tasks, struggling to find the time to research new leads and contact them. If you’ve ever had one of those days when you’re just not feeling it, lead generation and prospecting tools can help.

Popular lead generation tools include:



Automation is the key to boosting your sales team’s productivity.

Hiring a new employee takes time, money, and resources. Not only that, but the employee will need training and development before they can perform at the level your business requires.

Automation is fast, reliable, and cost-effective. It can be set up quickly without any additional training required for your staff. There are no supplemental materials or costs involved in using automation software compared to hiring an employee who would need these things!

If you want to grow your business and make sure it stays profitable every year—automate!

Popular automation tools include:

Sales Training Systems

Sales Training Systems

Sales training systems help companies provide employees with the information they need to succeed in their jobs. Using a sales training system is an effective way for companies to train employees in a systematic manner that reduces costs and improves performance.

Sales reps are the lifeblood of your business. Without them, you don’t have a company—you just have a bunch of people who work in an office.

So it’s essential to make sure your sales team is equipped with the knowledge and tools they need to be successful. That way, they can deliver on their end of the deal by selling as much as possible and bringing in revenue for your company.

We’ve got you covered with sales training systems!

The best sales training systems include:

Customer Experience Sales Technology

Customer Experience Automation: The Next Frontier Of Customer Service

You owe yourself and your customers to automate the customer experience to grow your business. 

Customer experience automation (CXA) is the new standard in customer engagement. For businesses, CXA is an essential tool for helping their sales and account management teams fully adopt a customer-focused strategy by automating one-on-one customer conversations and making them replicable. Like CRM or e-mail marketing, CXA can be your competitive advantage, allowing you to grow and scale by boosting your bottom line.

Like all automation, CXA can be used for both efficiency and effectiveness. Efficiency features save time by routing your customers to the right place at the right time. Effectiveness features steer customers to the desired outcome, perhaps recommending a product that best fits them.

The Importance of Customer Experience Automation for the Modern Seller

This is the digital age — an age in which consumers can purchase almost anything online. With a few clicks, these consumers can find prices, research items, compare sellers and make decisions without ever having to interact with another human being physically.

The importance of customer engagement can seem limited to B2C companies, where the sales process is more personal and direct. In B2B, it’s often harder to establish a rapport with a prospect before making a sale. 

The buying cycle for B2B customers is longer than for B2C customers. Therefore, a B2B buyer is likely to need to see your product in action before making a purchase decision. 

The buying process for B2B products involves multiple stakeholders, including the end-user, managers, accountants, and other stakeholders who may not be directly involved in the purchasing process but still need to be convinced that your product is right for them. This means that you should have a clear understanding of who your target market is so that you can tailor your product to each group’s unique needs.

A company might not be visible as a brand for months. The product might not be demo-worthy or even viable. Moreover, an individual buyer’s purchasing power can be small compared to someone who makes daily purchases from supermarkets, online retailers, or mobile apps. 

For example, when an organization decides to purchase new equipment for their office, they will consider the needs of the entire office rather than just one individual. They also have many stakeholders who may need to be involved in the decision-making process. For example, the IT department may need to test the equipment, while others may want to see how it fits their existing systems before purchasing it.

As such, B2B buyers often want more information about a product before making a purchase decision. This can include information on how it works or where it came from, as well as any other relevant details that help them make an informed choice about whether or not they should invest in this product.

Advantages of Implementing Customer Experience Automation

Advantages of Implementing Customer Experience Automation

Faster Transactions, Better Services

Automation can help you save time and money by reducing the manual processes required to manage your business operations. It can also improve customer support by freeing up resources so employees can spend more time with customers.

Stronger Customer Relationships

By automating the process of gathering customer information and providing the services they need, you can ensure that your brand delivers the best experience possible for your customers.

This will increase satisfaction and brand loyalty, leading to more repeat purchases and customer referrals.

Additionally, by automating the customer experience process, brands can ensure that every customer interaction is as easy, seamless, and efficient as possible. This level of automation allows you to spend less time worrying about how your customer service team is performing and more time focusing on what matters most: building relationships with your customers.