Fast forward to 2018: How do you jump two years ahead of the competition? Productivity is all about doing more in less time. If a sales team found a way to effectively freeze time for the competition, they could probably rack up some pretty amazing productivity numbers. They would be able to identify prospects at earlier stages of the customer’s journey and send out content to help shape prospect opinions long before anyone else. As it turns out, sales leaders have already found a way to do that.
Social selling isn’t rocket science — but in many ways it’s treated like it is. There is definitely a right way and a wrong way of doing it. There are places you shouldn’t have sales professionals waste their time. There are shortcuts and social selling tips and “tricks” that can help accelerate results quickly.
Social selling training is the same as learning any new skill: there’s a right way to do it and a wrong way. Unlike most skillsets, however, training and executing social selling the wrong way can actually do your organization more harm than good.
Does this title surprise you as a sales leader or sales professional? It shouldn’t.
The CEO of Ideal Somen Mondal recently spoke with Sales for Life about using data to build high performance sales teams. This is a segment of his interview. To watch the full session on-demand as part of Digital Sales Camp, click here.
It’s all the heat in the marketplace right now: social selling vs. cold calling. What strategy yields better results? Which one is obsolete? How to best use them?
If you don’t understand your buyer today, you’re never going to be able to reach them. Just because it’s easier to find buyers through social channels like LinkedIn or Twitter, it doesn’t mean they’re going to listen to you. After all, they don’t even know who you are.
Social Selling Mastery by Sales for Life CEO Jamie Shanks is the first strategic guide on how to implement a social selling program at scale. It is the key resource for sales and marketing professionals seeking a better way to connect with today’s customer.