It’s almost 2016 and interruptive techniques like cold calling are as dead as disco. Sales leaders need to be looking for effective ways of enabling their team to drive pipeline and attain quota. But how do you do this when your buyers are on social?
Here’s my step by step process of how I got started in Social Selling and how I’ve used the LinkedIn SSI Score to gauge the success of my social efforts thus far (also how I managed to book a sales meeting with a Fortune 50 company without picking up the phone but I’ll save that story for another day).