Fewer product updates, more role-based training. When asked, 62% of salespeople said they would like to see more sales skills for prospecting and qualifying opportunities at their sales kickoff events, according to Vorsight.
Measuring the ROI of your social selling efforts is imperative. However, many companies are still unsure about what the best practices are for tracking and measuring the impact of social selling.
In this age of limited bandwidth, relentless deadlines and sea of technology solutions, social selling isn’t enough. To engage buyers, sales teams need to leverage digital selling—a combination of email, phone and social. In fact, 80% of high-growth sales companies use this approach, according to sales analysts TOPO.
If you’re like most companies, your annual sales kickoff is just around the corner. The potential of this event is massive—it’s an opportunity to empower your team, reinforce existing skills/ technologies and even introduce new ones.
A recent LinkedIn study found more than 3/4 buyers expect sellers to have done their homework and provide insights or knowledge into their business. However, only 7.5% of sellers say they’re “extremely proficient” with social selling.
Over the past four years at Sales for Life, we’ve created hundreds of content assets—eBooks, blog posts, webinars, infographics, videographics, you name it, all in the name of educating you, the buyer. But one topic has stood out more than anything else: how to create the ultimate social selling routine.
Sales teams have strategized about winning specific accounts for decades, but recently this topic has been picking up traction. Whether it is referred to as account based selling, named accounts, or targeted accounts, they all lead to one very simple conclusion – chasing very specific organizations with persistence in order to acquire the account.
Here’s the concrete framework we’ve tested with over 75,000 sales professionals to drive sales outcomes with social selling.
Learn what it takes to launch a successful social selling program from the industry’s most forward thinkers.
Social selling is growing in the mindshare of many B2B leaders, organizations are reaping the benefits of growing pipeline and revenue. However, there are a lot of questions about how to get started, key risks to avoid and how to scale. We asked eight leaders about their experiences when launching a social selling program.