A large number of companies try to sell their product or service to high-level executives. A myth has long swirled around the topic of executive decision-making, and it stems from the broad and untested perception that executives are strictly rational thinkers—logical and analytical in their approach to business decisions. Why? Because they tell you that, and they believe it themselves.
In December of 2015, Millennials surpassed Baby Bloomers as the largest living generation. In fact, The U.S. Census Bureau found that more than one-in-three American workers today are Millennials. Millennial workers bring new attitudes towards technology and the workplace and B2B leaders need to adapt their management and enablement approaches to effectively engage, motivate and retain these resources.
We’ve worked with companies like SAS, Thomson Reuters and CA Technologies to grow their pipeline by 20%+ in 12 months. We delivered these results by creating behavioral change at scale.