Categories
Sales Process social media selling Social Selling Social Tool Series

How To Get The Most Out Of Social Listening

Social listening aims to find out what people are saying about your brand or industry, why they’re saying it, and what they want from you. This information can help businesses make better decisions about how they market themselves and which customers they target.

The process involves using software tools designed to collect the data you need and then analyze it so that you can identify trends in the way people talk about your brand or industry. This can range from simple keyword searches to more complex data analysis techniques such as sentiment analysis (which measures whether someone feels positive or negative about a particular subject).

Simply put, it’s a great way to gain insights into what people think about you and your business.

Here are some ways to make the most out of social listening:

Know What Topics and Keywords to Monitor

The first step is to consider who your target audience is—and then think about what they talk about when they’re online. Are they interested in technology? Do they love animals? Are they all about politics? Once you’ve figured that out, it’s time to find the best places for them to discuss these topics.

Keywords are a great way to focus your attention on the most relevant conversations. Consider using keywords specific to your industry or your products or services. You can also use keywords that reflect your audience’s questions about your brand, like “Why should I buy from you?” or “What’s the best product for me?”

Topics are another way to narrow down what you’re looking for in social media conversations. For example, if you’re an online retailer, you might want to monitor mentions of “shopping” or “online shopping” and mentions of particular products or brands that interest you.

Hone in on Pain Points

Social listening is a process for understanding what’s bothering people in your industry, and it’s essential to do this before you start marketing.

On social media, people talk about their pain points. They talk about what they love and what they hate. They talk about the products they love and the products they hate. And all of this can provide invaluable insight into what the competition is doing well…and what they’re not doing so well.

All it takes is a little listening, and you’ll be able to figure out exactly where your business needs improvement—and then you can use that information to ensure that your social media presence is as strong as possible!

Improve Your Customer Engagement

The first step is identifying the platforms you’d like to use for social listening. Then, set up alerts on each platform so that you can receive notifications whenever someone mentions your brand or products in a post or comment. You can even set up alerts that will inform you when someone mentions another company in connection with yours—this can be a great way to see how your competitors are doing and what they’re doing right (or wrong).

Once you’ve set up all those alerts, it’s time to go through them! Start by looking at your posts and comments—what do people love about them? What do they hate? This will give you insight into what customers think about your brand and how they feel about specific aspects of your business.

Next, look at what other companies say about themselves on social media. See if any emerging patterns could help you better understand why customers choose one company over another. If there are any red flags raised by competitors’ posts—for example, if their followers seem less engaged than yours—then this might be an area where you need improvement!

Categories
Blog Social Selling Social Selling Toolkit Social Selling Tools Social Tool Series

Your Phone On Steroids: 7 Essential Apps For Social Sellers

Mobile phones have become like an appendage for most people today. Not only do they keep us connected with the modern world 24/7 via phone and email, with the invention of mobiles apps there is literally now nothing they can’t do. Playing music, video conferencing, flying a drone helicopter… these are just a few of the limitless functions that mobile phones are now capable of executing.

Categories
Blog Sales 2.0 Social Selling Social Selling Toolkit Social Tool Series

How Sales Reps and Marketers Use LinkedIn’s Sales Navigator

Sales Navigator Jpeg Lead CaptureSocial Selling has reshaped the online marketplace. When LinkedIn released Sales Navigator, it noted that that 75 percent of B2B buyers use social media to research vendors, and three out of four buyers prefer vendors recommended by their network.

To take advantage of this social marketplace, LinkedIn has assembled the tools sales reps and marketers have requested most and integrated them into Sales Navigator. Here’s a look at how to effectively use this multifaceted tool.

Categories
Blog Social Selling Toolkit Social Tool Series

Social Selling Tool Kit: Building a Content Library

Social Selling Toolkit
Welcome to the Social Selling Toolkit Series. This is the beginning of a bi-weekly blog series that is going to focus on a specific segment of Social Selling tools in each post. The topic focuses will cover areas like CRMS, tracking & automation tools, mobile integrations and online meeting platforms.

Categories
Blog Social Tool Series

Social Tool Series: SalesLoft, Your New BFF in Sales

Social Tool Series

Everyone needs a BFF, especially if you’re in sales with ever-increasing quotas, demands, and those oh-so-friendly customers.

Well, cheer up! There’s a new tool here to help you. Meet SalesLoft and its charismatic founder and Chief Evangelist, Kyle Porter.

Categories
Blog Social Tool Series

Social Tool Series: oFunnel Finds Needles in the Haystack (Video)

oFunnel is like Google Alerts, but for your LinkedIn network.

In the never-ending quest to find productivity tools for the modern-day sales pro, I had a chance to come across and learn about oFunnel. The company was founded by Kushal Shah and Van Chappell and it has one mission: to make the life of the sales professional a whole lot easier.

It’s not often that we find people trying to make the lives of sales people better. There has been a recent uptick in sales productivity apps and tools, and oFunnel is clearly a part of that movement. There’s no turning back, the world of sales is going to have to make a little bit of seat room for social selling.

Categories
Blog Sales Process Social Tool Series

Socedo & The Swag Factor (Video)

Socedo

Got swag? If not, get Socedo (pronounced soh-see-doe)!

Socedo is one of the most ingenious tools to hit the sales and marketing street in a long time. It automates tasks that were once thought impossible. Brought to you by CEO Aseem Badshah, Socedo helps sales and marketing professionals identify the right people and automate interaction with them.

Don’t believe me? Well you only need to check out the demo in the video below and see that the tool’s extensive capabilities.