Show, don’t tell. In business, that translates as, “Where are the metrics?” Sales reps can clearly observe that social selling works, but their bosses want metrics. They need hard numbers that capture the ROI of social selling at the corporate level, but also how to take it down to the level of individual performance for sales professionals.
Social selling is so much more than a simple prospect mining tool for salespeople to use in their spare time. While companies may feel squeamish about encouraging their sales force to leverage social content, it’s effectiveness is undeniable.
I can always tell which phase a company is when it comes to their social selling tool maturity by asking a simple question. This question tells me if a company is in the standard operating procedure phase, the best practices phase, or into best-in-class phase.
Forrester continues to lead market research on the topic of social selling. With incredible past insights on WHY execute a digital sales transformation, Mary Shea and the team have now begun reviewing social selling tools.
The best sales reps know sales isn’t about luck. Quite the opposite, sales results come from thoughtful strategic planning. That planning happens at a high level through activities like customer experience mapping and annual sales strategy sessions. However, equally as important is the planning that goes into individual customer interactions and sales calls.
With a mecca of digital and social selling tools available to modern sales organizations, many companies are in the midst of a digital transformation. They’re leveraging the power of technology by building a sales and marketing tech stack that empowers efficiencies and drives smarter (and increased) sales.
If you believe that the world today is a very different place than what it was even four years ago, there’s a new set of hard data to back you up. Businesses all over the globe are struggling to keep pace with an unprecedented rate of change in technology and culture. New research shows that many firms are not satisfied with their attempts so far and that only a few transforming organizations have both measurably improved their performance in the market and were able to hold on to those improvements.
As the SaaS and technology industries become more crowded with niche products, software companies are facing new challenges around customer retention. Specifically, companies are struggling to meaningfully onboard clients and help them understand their product and its true value, which results in subpar retention rates.
“What about if we learn more about Tweeting?”
“I see other social selling training companies talking about Facebook and Snapchat?”
Welcome to the social selling charlatan trap! Don’t get caught in FOMO (Fear of Missing Out), and make sure your sellers are social media proficient. That does absolutely nothing to highly influence your sales objectives. All that you’ve done is turn your sellers into branding machines.