Success is all about who you know. Think you get to know people with a cold call? Think again.
Success is all about who you know. Think you get to know people with a cold call? Think again.
Sales teams have strategized about winning specific accounts for decades, but recently this topic has been picking up traction. Whether it is referred to as account based selling, named accounts, or targeted accounts, they all lead to one very simple conclusion – chasing very specific organizations with persistence in order to acquire the account.
Our latest research shows 66% of B2B sales leaders say social strategies are “absolutely crucial” to account-based sales development (ABSD).
What is the best account-based sales routine out there? We gathered and tested data-driven processes from sales innovation leaders such as TOPO, Trish Bertuzzi and Engagio to find out. The results are listed below.
How do you leverage digital to accelerate your account-based efforts? What insights spark relevant conversations within accounts? What are some of the most successful sales teams doing?
The following infographic details a daily methodology your team can use to land and expand named accounts.It is by no means exhaustive, but provides the essential structure you need to build a world-class ABSD team. Happy hunting.
There’s been a lot of hype in the market recently about account-based sales development. Here at Sales for Life we believe at the core of account-based sales processes is social selling.