sales training Webinar Workshop

Why Sales Professionals Should Make Time for Education

The current sales role necessitates constant learning, which demands enablement beyond onboarding. The sales market is more cutthroat than ever, requiring sellers to do more than just present the features and advantages of the solutions or services they’re offering. To attract buyers, sellers must build relationships, learn about their specific environment and difficulties, and demonstrate that their product is the best.

To prepare your sales team to achieve and surpass their requirements, you must provide them with continuing training and mentoring. As a leader, it is your responsibility to guarantee that your team is prepared for success by building a learning and coaching culture.

Sales training onboarding is an excellent approach to presenting your company’s history, solutions, culture, sales processes, etc. However, as your company, industry, and buyers evolve, your sellers must keep up to stay viable in the eyes of your prospective clients.

Beyond onboarding, continuous education — with the periodic review process, skills certifications, learning courses, and so on — provides a boatload of benefits for both your company and potential buyers. 

Benefits of Continuing Sales Education

Benefits of Continuing Sales Education

Improved sales preparation 

Sales preparedness, or how ready your sales team is to connect with clients throughout their journey, is improved by providing continuing development to your team. Sales reps are prepared and equipped to handle any buyer engagement when they master essential skills like communicating, product and industry expertise, managing objections, and building pipelines.

Higher winning rates

Your sales staff will perform better due to being more prepared for buyer discussions and having the abilities they need to personalize messaging. Increasing your success rates should be one of your sales training goals because it is a leading sign of your company’s market competitiveness.

Better employee retention

When sales professionals meet their objectives, they are more likely to stay with your organization. They will experience an increase in performance and, as a result, will be more willing to wait for the long haul if they receive the ongoing support they require from leadership. Over half of sellers who regarded their learning as successful were also very happy with their jobs.

How to Get the Most Out of Sales Training

How to Get the Most Out of Sales Training

Change your habits, and your life will change.

It doesn’t count toward your quota if you watch YouTube videos instead of studying the latest sales techniques. Browsing the news and watching the latest videos is a popular distraction, so ensure you and your team understand what constitutes effective sales practices, such as scheduling sales training at specified times.

Tailor your sales training to your business. 

While sales methods can be applied across businesses, special skills are frequently necessary for different industries. Selling vehicles, for example, necessitates another skill set than selling software to oil and gas businesses. Make sure the training you provide your sellers is specific to your industry.

Even if the training courses you look at don’t have much information about your sector, you and your team can best brainstorm how to utilize them for your target audience. Building a repository of industry-specific examples, anecdotes, case studies, activities, and resources is a vital first step in enhancing sales training that works.

Find out what your team expects from training and coaching.

Inquiring about your team’s preferred sales training materials and methods can go a long way toward gaining greater buy-in. If a team member enjoys webinars but prefers in-person or YouTube training, they may not be getting what they require. Try out webinar training to observe how your staff reacts.

Getting even one person enthused that you listened to their suggestions can encourage them to push the ball ahead and motivate others.

Appoint a notes and materials keeper.

It’s possible that going through notes gathered during training is just as crucial as the instruction itself. Ensure you have a system set up that allows teams to interact and access the content. Few things are more frustrating than investing in learning and having ideas fall by the wayside after a long weekend that pushes training to the back of your mind.


Confidence breeds success, and knowledge breeds confidence. You can help your sellers feel confident in what they’re doing, hold even the most demanding client contacts, and turn the most challenging situations into possibilities by providing competent and well-organized training.

Your sellers will become authentic representations of your company’s brand, vision, and values if adequately trained. Use these suggestions to help you structure your training program for optimal advantage and create a highly-skilled sales force where every new member is given the chance, knowledge, and support to succeed.

Blog Sales Webinar

Sales Enablement Priority: Empowering Your Sales Force With Social Selling


Did you know: the number of companies with dedicated sales enablement roles has more than doubled since 2013.

As investments in enablement continue to grow, studies show that social selling is among the top priorities for these programs. To be successful, enablement professionals need to take a strategic approach to supporting reps on their social selling journeys. The question is – how?

Join Brainshark and Sales for Life for an in-depth look at why social has become an area of emphasis for sales enablement, and how enablement leaders can empower sellers to make social a valuable tool for engaging with prospects and customers.

Attend this webinar and you’ll learn:

  • Why social selling is a key priority for sales enablement leaders
  • How to make social selling learning available for your sales force
  • How to enable your sales force with technology and content
  • and much more.

Date: Thursday, August 17th, 2017

Time: 2PM ET (11AM PT)

Duration: 30 Minutes

Blog Sales Webinar

How To Have More Authentic Conversations With Account Insights

Authentic Conversations 

Know thy buyer. It’s a familiar adage, and we all know the significance of understanding your buyer when building new relationships. So why doesn’t we always do it?

The internet has made researching and uncovering insights about your buyer easier than ever. But the challenge is getting the right insights, at the right time, and then properly channeling them into a real buyer conversation.

To learn more about how to do that, we’ve joined forces with in our next webinar. Amar Sheth (VP of Customer Success, Sales for Life), Jill Rowley (Social Selling Evangelist) andSteve Woods (CTO, will discuss strategies on elevating your sales team with smarter selling.

 Watch this webinar and you’ll learn:

  • How to find account insights to better understand your buyer’s business challenges, goals and pain points
  • How to gain visibility into your best relationships within target accounts
  • The importance of continuously building your network over the lifetime of your career

Date: Thursday, August 3rd

Time: 2 PM EST / 11 AM PST

Duration: 30 Minutes

Blog Sales Webinar

Flip The Switch To Social: Proven Tactics To 10X Your Pipeline

Switch to Social

Often times sales professionals spend hours wandering on social media without any idea on how social media can create new opportunities.

From creating a LinkedIn profile to engaging with prospects, social selling can help your team grow their pipeline.

B2B sales professionals who embrace social selling are 72% more likely to exceed quotas than their peers who don’t according to Forrester. Now what would an increase like this in pipeline mean to you and your company?

In this webinar, Jamie Shanks (CEO, Sales for Life) will share with you proven tips, tricks and tactics on how you can 10X your pipeline through social selling. 

You’ll learn:

  • How social selling impacts your sales pipeline
  • Prospecting strategies that leverage LinkedIn & Twitter
  • How to shape your buyer’s journey with insights

Date: Thursday, July 27th, 2017

Time: 1PM ET (10AM PT)

Duration: 30 Minutes

Blog Sales Webinar

How To Unlock Your LinkedIn Sales Navigator Investment

LinkedIn Sales Navigator
Congratulations. You’ve just purchased LinkedIn Sales Navigator for your sales team.  This is a great investment but does your team know how to fully leverage the tool? 
You might be surprised to hear many companies are only using LinkedIn at half capacity. Which is why we’ve gathered leaders from global companies like Juniper Networks to discuss strategies on implementing this popular tool for social selling.

Join Amar Sheth (VP, Customer Success, Sales for Life), Christian Obando (Director of Inside Sales EMEA, Juniper Networks) and Cliff Unger (VP of Sales) in this webinar and you’ll learn:

  • How to maximize LinkedIn Sales Navigator for social selling
  • How to adopt social selling into your current sales process
  • How to open new doors with people and start conversations

Date: Thursday July 20th, 2017

Time: 2PM EST (11AM PST)

Blog Sales Webinar

How to Sell to Millennial B2B Buyers

B2B Purchasing Decisions
Although 73% of millennials are involved in B2B purchasing decisions, their rise to power is going unnoticed. 

As they begin to move into positions of power and influence, it’s time sales and marketing teams adapt their strategies to align with the millennial mindset.

We have joined forces with Forrester Research and Salesforce to discuss the necessary steps to engage Millennial decision-makers so you can maximize growth at every step of the customer journey.

Join Jamie Shanks (CEO of Sales for Life), Mary Shea (Principal Analyst at Forrester) and Dave Borrelli (GM, Salesforce Canada) for a 30 minute webinar on Forrester’s latest research report Millennial B2B Buyers Come of Age: Update Your Sales Approach to Succeed with the Heads-Down Generation.

Watch this webinar so you can learn how to:

  • Engage when and how it matters to millennials
  • Outperform competition by better aligning with the Millennial mindset
  • Strength sales outreach and engagement strategy across the buyer’s lifecycle

Date: Tuesday, June 6th | 2 PM EST / 11 AM PST

Blog Sales Webinar

The State of Account-Based Sales Development

What 500+ B2B leaders told us about their current ABSD efforts.

Account Based Sales Development

If you haven’t hopped on board the account-based sales development train, you may be wondering why you should consider it.

Beyond the emergence of different tools, best-in-class companies invested in an ABSD strategy have experienced higher quality leads, increased pipeline creation and increased revenue and sales bookings.

Sales for Life and Engagio have partnered to survey 500+ B2B sales leaders on how they’re leveraging ABSD. 

In this webinar, Jamie Shanks (CEO, Sales for Life) and Jon Miller (CEO, Engagio) will dive deeper into the  state of Account-Based Sales Development. You’ll learn:

  • The major outcomes companies experience with ABSD strategies
  • Three most effective channels for engaging potential customers
  • What separates a company investing in ABSD versus the rest

Date: Tuesday, May 23rd

Time: 2 PM EST / 11 AM PST

Duration: 30 Minutes

Blog Sales Webinar

How Couchbase Successfully Implemented A Social Selling Program

And Closed Multiple Seven-Figure Deals In Net New Revenue Within 9 Weeks

Webinar Couchbase


A Sales for Life report found that 91% of social sellers report an expected increase in their company’s sales revenue in the next 12 months. But many companies are still struggling with how to roll out a successful social selling program.

Couchbase has been on their social selling journey for two full years and has experienced rapid growth in revenue and pipeline. They’ve already closed multiple seven-figure deals within a 9-week span.
In this session, Amar Sheth from Sales for Life and Corey Sommers, Sr. Director of Global Field Enablement at Couchbase, will discuss the successes, challenges and lessons learned from Couchbase’s social selling journey so far. By watching this session you’ll learn:
  • How social selling became strategic initiative at Couchbase
  • Key tactics on how to approach and measure the success of a social selling program
  • The main obstacles that Couchbase faced when implementing their program

Date: Thursday, May 4th
Time: 2 PM EST / 11 AM PST
Duration: 30 Minutes
Price: Free
Blog Sales Webinar

How To Train Your Sales Team On Social Selling

Executive Webinar

A HubSpot Academy Master Class featuring Jamie Shanks, CEO of Sales for Life
A Sales for Life survey found that 74.9% of companies report an increase in their sales team using Social Selling in the next 12 months. However, some organizations are still yet to implement a social selling program.
On Tuesday, April 25th, Hubspot will be hosting a one hour masterclass session featuring Jamie Shanks, CEO at Sales for Life. Join this session to learn:
  • How to build a scalable framework for training and measuring social selling tactics
  • How and why you should pilot a social selling training program with your sales team
  • How your sales team can test the waters with social selling tactics today
  • How sales managers can watch out for pitfalls that could derail productivity
Date: Tuesday, April 25th
Time: 1 PM EST / 10 AM PST
Duration: 1 Hour
Price: Free



Blog Sales Sales Enablement Webinar

The State Of Sales Enablement

Sales Enablement