A few weeks ago, we blogged about “1 Beer, LinkedIn, 12 Meetings”, demonstrating the success of using Social Selling to drive prospective meetings. SAP TechEd has come-and-gone, but our client’s success has only begun. Our SAP VAR client came home with 1 extremely hot multi-million dollar opportunity, 14 scheduled meetings booked, and 85 follow-ups, all from our Social Selling – Lead Generation program.
How did our client build so much buzz at SAP TechEd? What did they do differently?