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Sales Process social media selling Social Selling Social Tool Series

How To Get The Most Out Of Social Listening

Social listening aims to find out what people are saying about your brand or industry, why they’re saying it, and what they want from you. This information can help businesses make better decisions about how they market themselves and which customers they target.

The process involves using software tools designed to collect the data you need and then analyze it so that you can identify trends in the way people talk about your brand or industry. This can range from simple keyword searches to more complex data analysis techniques such as sentiment analysis (which measures whether someone feels positive or negative about a particular subject).

Simply put, it’s a great way to gain insights into what people think about you and your business.

Here are some ways to make the most out of social listening:

Know What Topics and Keywords to Monitor

The first step is to consider who your target audience is—and then think about what they talk about when they’re online. Are they interested in technology? Do they love animals? Are they all about politics? Once you’ve figured that out, it’s time to find the best places for them to discuss these topics.

Keywords are a great way to focus your attention on the most relevant conversations. Consider using keywords specific to your industry or your products or services. You can also use keywords that reflect your audience’s questions about your brand, like “Why should I buy from you?” or “What’s the best product for me?”

Topics are another way to narrow down what you’re looking for in social media conversations. For example, if you’re an online retailer, you might want to monitor mentions of “shopping” or “online shopping” and mentions of particular products or brands that interest you.

Hone in on Pain Points

Social listening is a process for understanding what’s bothering people in your industry, and it’s essential to do this before you start marketing.

On social media, people talk about their pain points. They talk about what they love and what they hate. They talk about the products they love and the products they hate. And all of this can provide invaluable insight into what the competition is doing well…and what they’re not doing so well.

All it takes is a little listening, and you’ll be able to figure out exactly where your business needs improvement—and then you can use that information to ensure that your social media presence is as strong as possible!

Improve Your Customer Engagement

The first step is identifying the platforms you’d like to use for social listening. Then, set up alerts on each platform so that you can receive notifications whenever someone mentions your brand or products in a post or comment. You can even set up alerts that will inform you when someone mentions another company in connection with yours—this can be a great way to see how your competitors are doing and what they’re doing right (or wrong).

Once you’ve set up all those alerts, it’s time to go through them! Start by looking at your posts and comments—what do people love about them? What do they hate? This will give you insight into what customers think about your brand and how they feel about specific aspects of your business.

Next, look at what other companies say about themselves on social media. See if any emerging patterns could help you better understand why customers choose one company over another. If there are any red flags raised by competitors’ posts—for example, if their followers seem less engaged than yours—then this might be an area where you need improvement!

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Sales Inspiration Sales Leadership sales organization sales people sales performance sales professional sales professionals sales-leaders sales-reps salespeople

Happiness at Work Leads to Better, More Profitable Sales Teams

Happiness at work. While that may sound silly to those who keep their noses to the grindstone for their careers, it is a goal worth chasing: happy employees are engaged, contributing, working harder, and making your team that much more effective.

In today’s hyper-competitive workplace, you might expect employers to focus on the acquisition phase of hiring and employees to focus on the retention phase. However, it has been shown that tremendous success lies with employers who expend energy recruiting motivated salespeople – not just finding anyone eager to work. 

When your sales team is happy, they’ll be more productive and profitable than ever. Here’s how:

They’ll have more energy – When you’re happy at work, it feels like you can do anything! That feeling will spill over onto your team, who will feel energized and excited about their work. This helps them focus on their tasks instead of worrying about how much time is left in the day or what else needs to get done before they can go for the day.

They’ll be better listeners – Happy employees listen better than unhappy ones do because they’re focused on what their customers are saying instead of thinking about how many emails they need to respond to or if there’s any food left in the break room fridge that needs eating before tomorrow morning rolls around again (if there even is any left). This leads to higher customer satisfaction rates overall which help keep customers coming back for more!

To retain those new hires longer, a little more emphasis might be needed from both sides of the fence to create a more positive work environment where everyone can work well together – and therefore be genuinely productive.

How to Promote Happiness at Work

How to Promote Happiness at Work

Show Acts of Appreciation

Salespeople need to be motivated for their success, but also the success of their organization. Many organizations focus on compensation and bonuses, but this is not enough. When managed well, appreciation is a cornerstone of any organizational strategy to encourage motivation. Some may feel that appreciation is foreign to today’s culture, but there are numerous reasons why companies should implement it.

Let Your Sellers Own Their Work!

Let Your Sellers Own Their Work!

Giving your employees some ownership over the projects they work on creates a sense of belonging and connection. This can help encourage people to work harder and make them feel more confident in their abilities.

It also helps with employee retention because you’ll have less turnover when people feel like they have a stake in what’s happening around them. In addition, they’ll be more likely to stay with your company for longer if they think what they do matters and contributes to improving things.

Share the Workload

We’re all about building teams that work together, and we believe that one way to do this is by taking turns. In other words, no one person should always be doing the same thing. Instead, everyone should have the opportunity to take on different roles and responsibilities—so that each team member feels invested in the group’s success.

Break the Monotony

Break the Monotony

Are your sellers in a job that feels like a drag?

It’s hard to have fun at work when your days are full of the same tasks over and over. But there are ways to make even the most monotonous jobs more meaningful, challenging, and engaging! 

Here are some tips for making work more interesting:

  • Figure out what you can do to make the work better. For example, can you improve processes or procedures to make them more efficient? Can you help people who need assistance?
  • Find ways to engage with coworkers. Is there a way to work together on projects that will benefit everyone? If not, see if there are any ways you can help out other departments in your company by sharing resources or expertise.
  • Figure out ways to make everyone feel like part of the team by getting involved in different aspects of operations or meetings with clients and customers.
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marketing marketing tips

Golden Rules to Increase Your Demo Requests

While some might consider it a necessary evil, many consider demo requests an essential part of their marketing strategy. After all, your success can largely be determined by how many people you get to request a demo which, in turn, leads to how many people you do demos for. So keep reading if you’re wondering how to increase demo requests or just want to ensure every lead counts.

Make Sure Your Website is Optimized

There are some excellent reasons why you should optimize your website. However, with over three billion websites on the internet, it’s almost impossible for your website to stand out amongst the crowd and get found. Luckily, you can do some simple things to make it more search engine friendly, making it easier for people to see you.

You’ve built your site. You’ve added the content. Everything’s good to go. You’ve added the content. They’re waiting for the demo requests to roll in. What’s going on?

There are many factors that lead to an increase in demo requests on your site. Most of the time, it’s because you have a simple call-to-action (CTA) setup that drives right to the point of your website: requesting a demo. It could be something as easy as “Request a Demo” or “Let’s Talk”.

  • Make sure you have enough CTAs in strategic places
  • Enable live chat and support
  • Have a functional Demo Request form
  • Keep your headlines clear and concise
  • Keep all copy clear and concise
  • Utilize video (on demand) demos on your website
  • Show social proof and testimonials
Golden Rules to Increase Your Demo Requests

Create an Efficient Demo Request Form

A demo request form should be easy to fill out and understand. However, customers don’t want to spend too long on one page, so make sure you have a clear call-to-action (CTA) at the top of your form that explains what they’ll see after they submit their email address.

Make sure it’s easy for customers to find your CTA. You can do this by using clear and concise language in your form. For example: “Get Started” instead of “Start Your Demo.”

Make sure you’re asking for only what you need from them. This will help reduce friction when they fill out the form and increase their likelihood of completing it—which means more demo requests coming in!

Some more tips:

  • Make sure your form is easy to find on your website
  • Use a clear, concise title for your form
  • Include fields for name and email address
  • Include a field for the URL of the product or service that you’re offering
  • Provide an incentive for filling out the form: “We’ll send you our newsletter with helpful tips,” or “You’ll be entered into a drawing to win free tickets to our next event.”