As 2014 winds down, salespeople and managers should look at the current environment to figure out what elements will be most important and useful in the months to come. Here’s a short list on what many experts are calling for to prepare modern sales forces for the next wave of advancement in a data-centric world.
1) Social Selling Platforms
Social selling has proven to be a key tactic for companies, and having the right tools to get onboard and seek out customers is going to mean everything to a sales strategy. This article from Mashable, which looks positively at LinkedIn’s new Sales Navigator tool, cites studies that show that sales people with social selling strategies are 51 percent more likely to beat a quota, partially by eliminating the need for cold calls and other traditional tactics.