FIRED!!! That’s my prediction. Not today, not even next year. But within 3-5 years, if you’re a sales leader (or aspiring sales leader) that isn’t helping your sales team leverage social… FIRED.
Imagine for a moment you were living in Chicago and looking for a family Doctor. You see that there is a Doctor close by accepting new patients and, as luck would have it, so is Dr. Oz. Yes, the Dr. Oz from TV. Who do you go to? The answer is fairly obvious. Most people would choose Dr. Oz.
Every day, your top accounts and hot prospects are all…. CHANGING JOBS! Decision-makers are only staying in their current roles a few years. We all know how frustrating it becomes when you’re working an account, and your main contact leaves. It goes from frustrating to devastating when you’ve inadvertently “single-threaded” in that account, and your contact leaves.
WORRY NO MORE!
With the onset on Neurocinematics and the ability to gauge a brain’s reaction to video content, gone are the days when a company (or even the individual) can get away without having snappy video content to share. That is to say that having a high quality explainer video nowadays is almost like the requirement for a website in promoting your brand.
Jill Rowley had really helped shape our Social Selling training program. She’s mentioned a few times to me “you’re not just a sales rep; you really need to look at this like a micromarketer”. This assessment has both a positive & constructive criticism attached to it. Jill makes a great point, our training curriculum has imbedded many elements that traditional marketers have handled. Jill had pointed out that some of the curriculum (the later modules that are very advanced) can be difficult for sales reps to embrace at first.
This morning on my way to Boston, I was thinking about how sales reps can better embrace and understand the power of advanced Social Selling. What has made Jill Rowley, myself and the 1,000’s of successful sales reps we’ve trained, now Social Selling machines?
You might think this blog is crazy. You may still be stuck at “why should we do Social Selling?” If you feel this is you, well I’m sorry to tell you that the world is already on Version #2. The top sales teams are now looking at enabling their sales force with even more powerful Social Selling tools.