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FIRED!!! That’s my prediction. Not today, not even next year. But within 3-5 years, if you’re a sales leader (or aspiring sales leader) that isn’t helping your sales team leverage social… FIRED.
Imagine for a moment you were living in Chicago and looking for a family Doctor. You see that there is a Doctor close by accepting new patients and, as luck would have it, so is Dr. Oz. Yes, the Dr. Oz from TV. Who do you go to? The answer is fairly obvious. Most people would choose Dr. Oz.
With the onset on Neurocinematics and the ability to gauge a brain’s reaction to video content, gone are the days when a company (or even the individual) can get away without having snappy video content to share. That is to say that having a high quality explainer video nowadays is almost like the requirement for a website in promoting your brand.
This morning on my way to Boston, I was thinking about how sales reps can better embrace and understand the power of advanced Social Selling. What has made Jill Rowley, myself and the 1,000’s of successful sales reps we’ve trained, now Social Selling machines?
You might think this blog is crazy. You may still be stuck at “why should we do Social Selling?” If you feel this is you, well I’m sorry to tell you that the world is already on Version #2. The top sales teams are now looking at enabling their sales force with even more powerful Social Selling tools.