In this age of limited bandwidth, relentless deadlines and sea of technology solutions, social selling isn’t enough. To engage buyers, sales teams need to leverage digital selling—a combination of email, phone and social. In fact, 80% of high-growth sales companies use this approach, according to sales analysts TOPO.
Account-based efforts are all about aligning sales and marketing around personalized outreach to a target set of accounts. This outreach requires a slower, more focused approach to reach as much of the buying committee as possible. The whole idea behind an account-based strategy is to engage all the stakeholders and key influencers who are involved in a B2B purchase decision.
From planning to execution, your sales kickoff is one of the most critical events for starting new initiatives.
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Welcome to your weekly roundup for Aug 18 – 25. This week we’ve got 15 innovative prospecting strategies that don’t involve picking up the phone, 7 ways to build forward-thinking, collectivist-minded sales teams and how to measure the ROI of social selling.
If you’re a modern sales professional, chances are you’re reading content and sharing it with your network. But what if no one is engaging with your content? Well, there could be several reasons for this: