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Why Content Marketing Is Still a Crucial Growth Method in Sales

Content marketing has become a staple for most companies – whether Fortune 500s or new startups.  Much like the gargantuan oak tree began from a tiny acorn, content marketing is the same – so important and valuable that even the latest businesses can use it to their advantage.

Everyone is familiar with content marketing. Why? Why is content marketing powerful? What benefits can you expect? How do you do it?

How Content Impacts Your Marketing and Sales Strategies

How Content Impacts Your Marketing and Sales Strategies

All content is not created equal. Some of it is just plain bad.

We know this because we’ve seen it firsthand: in our content and the content we see from other businesses. And when there’s terrible content on the internet, people stop trusting your brand. They don’t want to give you their money or their time anymore.

Think about the last few articles you read. Were they short? Were they long? How did you feel about them?

Like most people, you felt the longer articles were more thorough. However, you also felt shorter articles were more concise and direct. Do you think about how much better it feels to know the author has been consistent over time? Or taking time to make sure every word was important and well-crafted?

No doubt writing quality content takes time—but it’s worth it. Because when your audience can see how much effort goes into each piece of content, they will feel much more invested in what you have to say. When they see your consistency, they’ll know they can trust this information and expect more from you in future pieces of content!

Capturing Attention

Great content can be used in many ways to grow your business. It can help build customer relationships, generate leads, and increase sales. But how do you know if your content is effective?

To keep your audience engaged, you need to understand their needs, wants, and desires. This means you need to know what they’re looking for in a product or service like yours. When you understand this, developing content that will resonate with them and help them feel connected with your brand is easy.

When creating great content, you must ensure that everything is focused on one goal: attracting new customers while retaining existing ones. The best way to do this is by creating quality content that educates them about your brand or product line without being too salesy or promotional-sounding; this will help build trust between you and your readers, so they’ll want to continue reading more from you in the future!

Quality content is the key to success on social media

Social Media Traction

As a business owner, you know how difficult it can be to get noticed on Facebook and Twitter. You’ve probably tried posting funny photos, links to articles that will interest your followers and clients, or even updates about what’s going on in your personal life. But did any of those things work?

It’s time to change your approach. Instead of posting random updates that no one cares about, focus on creating quality content that will attract the people who matter most to your business: your customers!

Quality content is the key to success on social media because it allows you to connect with potential customers in a way that feels genuine and authentic—and they’ll trust you because of it. Even better? 

Quality content stands out from the noise online, which means more people are likely to see it than if you were just trying to get clicks by posting clickbait titles or sharing outdated memes. 

Online presence is essential because it allows people to learn more about what makes your company different from others in its industry—and why they should do business with YOU instead of someone else.

Lead Generation

When you write blog posts, infographics, and other content that is helpful to your audience and solves their problems, they will want to read it. This helps them feel they know what they’re doing regarding your products or services. They’ll be more likely to make purchases from you because they trust you and what you have to offer.

In addition to generating leads, content marketing is also an excellent way to get more views on your website. For example, when people see what kind of information you share on social media or through email newsletters, they might click over and check out more details about what you have available for sale. 

This can help increase traffic on your site, which may lead them down a path towards becoming paying customers for whatever it is that you sell!

SEO

If you want people to find your site when they search for specific information or products, then it makes sense that you would like to create content that is as relevant as possible.

This doesn’t mean that every page on your website needs to provide information about every product or service you offer—but it does mean that if someone searches for something specific on Google and finds your site near the top of the results page, they’re likely going to stick around long enough to see what else you have available.

The first step in SEO is to write great content, not just old content. Next, you must focus on creating helpful stuff that interests readers and makes them want to share it with their friends.

The second step is ensuring that when people search for things related to what you write about, they find your site first. That’s where keyword research comes in: you need to learn what words or phrases people use when they search for things related to your business to optimize your site for those terms (and avoid using them yourself).

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11 Ways on How to Show Appreciation to Your Sales Team

While most salespeople are self-motivated, it is nevertheless crucial to recognize their efforts. Proper appreciation is frequently what motivates your sales force to go far beyond. Apart from that, it’s just a lovely thing to do. It also contributes to the creation of a pleasant work atmosphere.

Different Ways to Motivate and Appreciate Your Sellers

Here are some excellent methods to thank or inspire your sales crew.

Give your sellers the necessary tools to succeed.

Sales professionals are frequently looking for tools to help them thrive independently. This can eat up critical sales time and resources. Providing sales teams with tools to help them succeed in sales, such as acquiring sales leads, is a beautiful method to inspire them.

Ways to Motivate and Appreciate Your Sellers

Encourage a level playing field.

What if the same member of the sales team continues receiving the rewards? This is a possibility, particularly with smaller businesses. It’s a good idea to establish a tiered reward system that supports varied skill levels to avoid any concerns. Junior sellers, for example, maybe in one subgroup and senior execs in another.

Congratulate your sales team for making successful sales.

Certainly, applaud your sales representatives on successful sales. It may be a long process with many peaks and troughs. Take the time to praise them on all sales, particularly tiny ones. While most of your B2B company’s revenue will most likely come from a few significant clients, modest transactions have worth and relevance. Small sales are a natural source of incentive. A seller will be motivated if they make a little transaction. They will feel appreciated and even driven to do it again if you congratulate them on short sales.

Ways to Motivate and Appreciate Your Sellers

Lunch on the house.

Who doesn’t enjoy getting free food? Food is always appreciated, whether you take your team out to lunch or order delivery. Snacks or sweets can be substituted for a complete meal if you don’t want to eat a full meal. If your company is now utilizing a remote setup owing to the epidemic, you might occasionally send free meals or even delightful sweets to your team members on their birthdays.

Organize an event for your team.

An event is a pleasant way to recognize your team’s accomplishments when they’ve been working very hard for you. It’s also a fantastic approach to foster teamwork. You may have a party at your workplace, a neighborhood restaurant, your house, or a rented venue.

Provide a flexible work schedule.

Don’t impose a rigorous timetable on your sellers as a sales rep. Instead, offer them the option of choosing their hours. Offering workers a flexible work schedule will drive them to achieve. They will value your confidence in them as their sales rep and go to great lengths to guarantee their success.

Allow for more vacation time.

While most businesses are unable to do so regularly, consider if you can offer members of your staff an additional day-off on occasion. Allow them to leave early on Fridays. Aside from feeling valued, an unexpected break is a great way to refresh and return to work feeling energized.

Motivate them with inspirational quotes.

Consider hanging banners or pictures with motivating slogans in the workplace of your B2B business. You don’t have to put them up on every single wall. Instead, post encouraging quotations in common areas of your office, such as the breakroom or meeting room. When your sales staff see these quotes, they’ll know you’re coming from a good place. This will assist them in remaining optimistic and maintaining a positive attitude in both good and bad situations.

Ways to Motivate and Appreciate Your Sellers

Incentivize.

Incentives are designed to encourage your team to achieve their objectives, including completing transactions and meeting sales targets. An incentive program may significantly improve their sales performance and bottom line, whether the incentive is cash, an expensive item, or a weekend trip.

Request feedback from your team.

Get feedback from your sellers to acquire insight into any issues or obstacles they face. A sales rep’s motivation may be harmed if they have met a difficulty they don’t disclose. You may fix and avoid problems by asking your sellers for input constantly, resulting in a highly driven sales force.

Show leadership.

Being a leader is perhaps the most crucial strategy for motivating your sales team. Sales staff can’t expect to succeed on their own. Instead, you must provide an example for others to follow for them to succeed. Put another way, demonstrate to your sales team what you demand of them by completing the same responsibilities.

It’s vital to have faith in yourself and your ability, too.  As the leader, your job is to hire, develop, teach, assist, and inspire sellers to perform better than you did in sales. Surround yourself with clever, driven sales reps if you want to be a great boss.

Conclusion

Boosting motivation and revenue is only the beginning. Successful motivational or appreciation programs may boost employee retention and recruit top talent. After all, they’re the ones in the trenches, answering phones, responding to internet inquiries, converting leads to sales, and assisting your business in achieving its goals. Showing your sales team some love and gratitude daily may go a long way toward keeping them motivated and on track to accomplish their sales goals.

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FREE Data & Market Intelligence tools to prepare your sales engagement

Buyer hate when you begin a discovery call asking them a series of questions that’s CLEARLY available information in the public domain.This constant eye-rolling scenario is played out countless times a day.The seller acquires knowledge, but the customer gets nothing out of the 30 minute call.

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Blog Infographics Marketing Management Sales and Marketing Sales Management

Following The Buyer’s Will: How To Improve Sales And Marketing Alignment [Infographic]

It’s now or never: if leaders want to stay up to date with today’s B2B buyers they must embrace new organizational, collaboration, and compensation models. Unfortunately, despite the massive benefits of cross-departmental initiatives, progress is not where it needs to be.

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Blog Marketing Management Sales Management

13 Clear-Cut KPIs for #TeamRevenue To Measure Social Activity

clear cut social selling

Did you know that there’s thousands of organizations worldwide that have kickstarted their very own social and digital selling methods? That’s exciting. As the programs in these organizations progress, eventually they are going to have to address reinforcement.

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Blog Marketing Management Sales and Marketing Sales Process

Dear Marketing, Your Leads Are Crap

Marketing, I know things have been difficult between us lately, but I need to bare my soul unto you: the leads you have been passing off to the sales team, are for lack of a better word, complete crap.

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Blog Content Marketing Infographics Marketing Management Social Selling

Ideas That Stick: Why Buyers Like Some Content And Hate Others [INFOGRAPHIC]

As a sales pro, how do I know the most effective content to share? According to Fractyl, it has to be visual, credible and appeal to buyer’s emotion. These are three of six elements the company highlighted as key aspects of successful content.

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Blog Content Marketing Marketing Management Sales and Marketing Sales Management

How Content Transforms Salespeople And Influences Buyers [With Visuals]

Does your sales team understand your content strategy? Chances are the answer is a resounding “No.” And you’re not alone. Recent research from Richardson, a Philadelphia-based sales training consulting firm says that there is a disconnect between the content that marketing produces and the needs that sales reps have to advance sales opportunities.

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Blog Content Marketing Infographics Marketing Management Sales Process

How Content Marketing Helps Sales Teams Build More Pipeline [Infographic]

It’s undeniable that content marketing is effective for your sales team’s objectives. From establishing expertise and credibility to generating new leads and accelerating revenue. Content helps sales and marketing align to better serve their customers.

The average buyer consumes over 11 pieces of content before making a purchase decision. Your buyers prefer to be educated by a trust source rather than bombarded by advertisements. This is why marketing teams have made content a priority for their organization.

Content marketing is not a “nice to have” anymore, instead it is an important priority for sales and marketing teams to have. With proper alignment and culture between sales and marketing teams, organizations have the ability to create content that accelerates revenue. Check out the infographic below by Salesforce on why sales teams should invest more time on content marketing.

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Blog Marketing Management Sales and Marketing Sales Management

Two Sides Of The Same Coin: Sales And Marketing Alignment


If your marketing and sales teams are working at cross purposes, the resulting disconnect can eat into your company’s financial well-being. These two departments should function as opposite sides of the same coin, but it’s not always easy to know how to initiate effective collaboration. Research cited by SiriusDecisions found that B2B organizations with tightly aligned marketing and sales achieved 24% faster revenue growth and 27% faster profit growth over a three-year period.