In this ebook, you will learn about some of the most dominant trends that will reshape the mindset of sales leaders in 2015 and the years to come. These concepts continue to be tried, tested and validated by small and large organizations and have been listed as top trends by research leaders such as PwC, Forrester, Accenture and SiriusDecisions.
Lead scoring is easily one of the most helpful tools the marketing automation world has given to Internet business.
The end of the month is upon us — have you generated enough leads with your content? Have you met your social referral goals? That eBook that’s due on Monday — how’s it going?
Who doesn’t want more leads? But when it comes to sales, 10 great leads are better than 10000 terrible ones. It’s a matter of quality vs. quantity.
At Sales for Life, we’ve visited over 300 organizations around the world. And when it comes to content, they always want to know the answer to the same two fundamental questions:
1. Are we creating enough content?; and
2. What’s more important—quality or quantity of content?
The answer may surprise you. Read on.
In sales, you need to demonstrate credibility and establish trust before you can get a “Yes.” According to a 2014 study on B2B social buying habits conducted by market intelligence firm International Data Corporation and sponsored by LinkedIn:
- 75% of the B2B buyers use Social Media to make buying decisions.
- 50% of B2B buyers use LinkedIn as a source for making purchase decisions.
- 76% of B2B buyers prefer to work with recommendations from their professional network.
If you’ve been following our blog, you already know that Social Selling is hot right now. Since its inception in 2012, it has exploded in the marketplace. But there’s another term that we often encounter these days: Digital Selling.
The first thing you have to know about Social Selling and digital selling is that they are two distinct processes. If we are to create an org chart, Social Selling would be under the umbrella of Digital Selling. These terms are not interchangeable. The ultimate goal, however, is the same: to educate and influence the buyer and hopefully close a deal.
Visual content is a key element of any content strategy. After all, it can help generate up to 94% more views than text-heavy content.