While some might consider it a necessary evil, many consider demo requests an essential part of their marketing strategy. After all, your success can largely be determined by how many people you get to request a demo which, in turn, leads to how many people you do demos for. So keep reading if you’re wondering how to increase demo requests or just want to ensure every lead counts.
Make Sure Your Website is Optimized
There are some excellent reasons why you should optimize your website. However, with over three billion websites on the internet, it’s almost impossible for your website to stand out amongst the crowd and get found. Luckily, you can do some simple things to make it more search engine friendly, making it easier for people to see you.
You’ve built your site. You’ve added the content. Everything’s good to go. You’ve added the content. They’re waiting for the demo requests to roll in. What’s going on?
There are many factors that lead to an increase in demo requests on your site. Most of the time, it’s because you have a simple call-to-action (CTA) setup that drives right to the point of your website: requesting a demo. It could be something as easy as “Request a Demo” or “Let’s Talk”.
- Make sure you have enough CTAs in strategic places
- Enable live chat and support
- Have a functional Demo Request form
- Keep your headlines clear and concise
- Keep all copy clear and concise
- Utilize video (on demand) demos on your website
- Show social proof and testimonials
Create an Efficient Demo Request Form
A demo request form should be easy to fill out and understand. However, customers don’t want to spend too long on one page, so make sure you have a clear call-to-action (CTA) at the top of your form that explains what they’ll see after they submit their email address.
Make sure it’s easy for customers to find your CTA. You can do this by using clear and concise language in your form. For example: “Get Started” instead of “Start Your Demo.”
Make sure you’re asking for only what you need from them. This will help reduce friction when they fill out the form and increase their likelihood of completing it—which means more demo requests coming in!
Some more tips:
- Make sure your form is easy to find on your website
- Use a clear, concise title for your form
- Include fields for name and email address
- Include a field for the URL of the product or service that you’re offering
- Provide an incentive for filling out the form: “We’ll send you our newsletter with helpful tips,” or “You’ll be entered into a drawing to win free tickets to our next event.”