Social selling has changed the modern sales landscape and is empowering sales organizations to leverage automation and technological efficiencies to sell smarter. Social selling is widely accepted now as a necessary tool for modern sales organizations interested in keeping up with their competition.
The golden age of sales is dawning. This is true despite the fact that more than two-thirds of buyers would rather shop online than talk to a salesperson. What is the role of a salesperson in an automated, self-service world?
Social selling is so much more than a simple prospect mining tool for salespeople to use in their spare time. While companies may feel squeamish about encouraging their sales force to leverage social content, it’s effectiveness is undeniable.
“What about if we learn more about Tweeting?”
“I see other social selling training companies talking about Facebook and Snapchat?”
Welcome to the social selling charlatan trap! Don’t get caught in FOMO (Fear of Missing Out), and make sure your sellers are social media proficient. That does absolutely nothing to highly influence your sales objectives. All that you’ve done is turn your sellers into branding machines.
I really love the power that social media contains regarding the sales process. It’s such an impactful way to engage your prospects and clients. But there’s something about social selling that I think a lot of people seem to forget these days…
Over the past year, software for sales force enablement has emerged from the margins to take center stage in the evolution of the sales function. That’s one of the central findings from CSO Insights’ third annual, global Sales Enablement Optimization Study. A solid majority – 59.2 percent of companies surveyed – now report having a dedicated sales enablement platform.
When you add new sales reps to your team and don’t have an account list ready for them to start calling on, it doesn’t mean they have nothing to do. In fact, they can start building a leads list on their own leveraging your existing customer base and toolset. Here are six steps to help your new hires get started from day one without an accounts list.
This is a common question for US-based organizations deploying learning globally, and for sales leaders thinking about how to digitize their sales teams.