LinkedIn Signal is a world-class tool for gathering competitive intelligence. Unfortunately, you can’t effectively search an individual sales rep at your competitor, only search the company and review all the conversations pertaining to that business.
To solve that challenge, watch this video on using the LinkedIn Mobile App for 1-to-1 competitive intelligence.
A local ice cream shop owner told me a story about a conversation she had in line at the grocery store. She was commiserating with a college student about how coffee shops are lousy for studying, due to the crazy noise. The ice cream owner asked if the student knew of a corner at the Universities outdoor park that still picked up Wifi.
Is your sales & marketing department struggling to develop a great blog? Wondering what are the really, really juicy stories that your buyer cares about?
Watch this video – Klout and Kred is all that you need. These free tools will map out your buyers’ influencers + trending topics for you!
Excuse the entrepreneur in me, but I just don’t understand managers that can’t make decisions? In a small business like ours, stalling on taking action (even for 1 month) can literally mean sink or swim. I’m so accustom to taking action and working through the issues as they come – that it perplexes me when big business managers can’t make a decision.
If you a struggling to grow your email marketing database, look no further.Social123 is a monster, a rock star for marketers!
You need to identify your buyer persona, and think about who they find interesting on Twitter. Who are the influencers and leaders to their role & function? Capture those Twitter handles, place them in Social123… and you have a massive email database of buyers!
One of the largest challenges for sales reps is nurturing a hot prospect and-or client effectively. Instead of calling every week, nurture a prospect with a digital newsletter.
Forget cumbersome HTML newsletters from Marketing, use these 2 products to develop dead-simple newspapers in minutes.
If you’re a sales professional NOT using Twitter, you’re missing out on amazing intelligence. Using Hootsuite, you can monitor your competitors trade shows for prospects, webinars for prospects – any event your buyer is attending!
I highly recommend you start using Twitter & Hootsuite as a -go-to- for free sales opportunities.