Category: Marketing Management

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How Sales & Marketing Alignment Can Boost Revenue [Infographic]

Marketing creates tons of relevant content but can’t get Sales to share it. Sales teams feel like Marketing doesn’t support their efforts and that are not handed enough quality leads.

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How To Run Effective Meetings Between Sales And Marketing [With Sample Agenda]

Forrester Research

According to a study by Forrester Research, only eight percent of B2B companies believe they have a strong alignment between sales and marketing. This is a significant problem because without effective communication and understanding between the sales and marketing team, the whole buyer journey is affected. From lead generation, to nurturing and closing deals, the entire funnel becomes a game of missed opportunities.

As Marcus Sheridan states on The Sales Lion, “the CMO (Chief Marketing Officer) or at least someone in the marketing department should always be in attendance, with the main purpose to continue to instill the vision of the company’s digital and content marketing (including overall messaging) to the sales department.”

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3 Reasons Why Sales Shouldn’t Wait For Marketing! (Video)

The one thing we hear consistently from the sales pros we train is that they want to share content but want it delivered to them on a silver platter. Below are 3 reasons you’ll want to remember if this is the case!

Before I begin, a special note for our friends in marketing: this isn’t meant to be a dig at you. It’s meant to help the sales pros in your company start with the habit of sharing content.

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Seeing Eye to Eye: 4 Keys for Sales & Marketing Alignment

It’s every company’s nightmare scenario, and an all-too-common one. The sales team doesn’t “get” what the marketing team is up to, and the marketing team doesn’t appreciate the sales team’s efforts either. But without one, the other can’t function. Here are some things you can do to get these teams seeing eye to eye.

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