While Social Selling gains steam and mindshare with company leaders, very few of them are approaching the subject in a strategic way.
Peter O’Neill of Forrester says it clearly, “Mandating that your sales teams use their social networks to meet sales goals will ultimately backfire! Instead, you must partner with your sales organization and put processes, tools, and content in place that will enable them to tap into their social networks without making dramatic changes to their existing work.”
Despite this, however, there are some glaring facts that many aren’t aware of on the implementation side. So, whether you’re in sales, marketing or enablement, the list below serves as your binoculars so that you enter into the world of Social Selling with more purpose.
Walt Disney said “T
How are you or your sales team validating your past successes for your future buyers? We all know that due diligence is an important part of every buyer’s journey. Are you making it easy for buyers to learn about past client successes? If not, your team may inadvertently be lengthening your sales cycle and losing deals before you even knew they were opportunities. 
What is it with sales and marketing? Haven’t you ever wondered what all the tension is really about? They share the same goal of bringing in customers and they frequently use the same communications channels. Even some of the best companies can’t tell them apart. However, if you are still struggling with bringing these two divisions together, it helps to think of the problem as something akin to sibling rivalry. What may seem like a slight alteration in priorities or procedures can often drive them into conflict. It’s up to you to straighten them out.
