As a sales leader, do you know what channels create the most opportunities? Maybe it’s last month’s email campaign. Or maybe it’s that huge offline event you threw in March. Unfortunately, if you’re like most companies, these channels aren’t working as well as you think they are.
Social Selling is our specialty here at Sales for Life, so it’s a big part of everyone’s daily routine (if you’re looking for a daily social selling routine click here). But recently, I was on the other side of the equation, and someone socially sold to me! The experience was eye-opening, and really drove home the value of social selling. Here’s the story:
For most of business history, sales and marketing have worked independently with some disdain for each other. Marketing created ads and printed sales collateral for trade shows. Sales sold based on relationships and rolodex. The two crossed like ships in the night when absolutely necessary, but typically made no attempts to align for better results.