There is a ton of talk about Social Selling in the market. If you’re in sales or marketing today, there doesn’t appear to be a shortage of it. Sales people are offering tips, trainers are offering workshops, companies are sitting back and wondering what to do.
Just a little over a quarter of a century ago, a little pamphlet called The 7 Habits of Highly Effective People sold 25 million copies and introduced the world to the concept of the “paradigm shift” and the three stages of the “upward spiral,” which are Learn, Commit, Do. 
I love prospecting. That sounds crazy, right? Most people in sales would rather be out shaking hands, doing demos, even filling out their expense accounts. Prospecting! The word itself typically conjures up a feeling of dread at the thought of spending hours on the phone to little avail. 
I was recently part of a LinkedIn discussion that questioned whether mentorship training was important to an overall sales training program. My answer? Mentorship training is absolutely an important and necessary component of an effective sales training curriculum. 
Whether it’s Management, Sales, Enablement or Marketing, one of the most frequently asked questions we get is: what does a successful Social Selling program look like?
It took me about 6 months to get my act together, but I was finally able to interview 
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