Month: April 2015

Have you ever encountered content that made you raise an eyebrow? I don’t mean the double-eyebrow raise of pleasant surprise. I mean the suspicious single-eyebrow raise of “Something smells fishy here.”

Analogies are a content marketer’s secret weapon.

Traditional marketing just isn’t cutting it anymore. Content has become the currency in the world of marketing. Given the over-saturation of content flooding your streams, the content you produce needs to rise above the noise if you want a stake at the table. This year CMI reported that creating more engaging and higher quality content is at the top of the list for marketers in 2015.

If a content Hub is built in a digital forest, and no one is around to visit… does it make a difference?

You blog. You regularly post on Facebook, Instagram and Twitter. You run ads on Google and Facebook, and you regularly send out targeted emails for all the different segments of your subscriber list. Your content marketing strategy is top notch, but is it really helping you?