As the sales profession continues to evolve, ever present is the fact that sales professionals must now play an active role in the development of marketing assets and other relevant content curation.
In larger organizations, we need to take a more integrated approach to assisting/guiding the efforts of the marketing department. Or at least start talking more openly about the massive divide that tends to exist between the two groups. Sales and Marketing that is. Because in the not so distant future, the job description of the sales professional will most certainly also include: Micro Marketer.