Congratulations! If you’re building a Social Selling program for your company, you recognize that the buyer journey has fundamentally shifted from what it was even 10 years ago.
Chances are the majority of your sales team is already on social media. They’re using LinkedIn, Twitter, Google Plus, possibly even Facebook, and other social platforms, in some way, shape or form. Each individual on your team will have habits, behaviors and approaches to social that will be radically different as well.
In 1995, Clifford Stoll made a promise about how the internet was just all hype in an article. He argued that telecommuting, better learning in schools, commerce, newspapers, and generally everything wouldn’t be impacted or disrupted by the internet.
Not only did he dismiss the transformative potential the internet would have in our lives, he was quick to question the technology’s scale as well.
The right content can gradually transform ordinary sales professionals into a trusted resource, thought leader and industry expert. In fact, 74% of buyers choose the sales professional that was first to add value and insight. Although content isn’t a super power, sales professionals really need to put their finest capes on and help save the day for their buyers. So what are you doing to relieve your buyer’s pain points? Blogs, eBooks, videos, webinars, and other forms of content can all be a part in your tool belt.
Trust is earned. And with so much sketchy content out there nowadays, you really have to give your audience a reason to trust you.
Let’s face it: Even if content marketers were blessed with an extra set of arms, a bottomless bucket of motivation, and the power to freeze time, keeping up with the daily content crunch would probably still be a struggle.
Social Surrounding: to some, it’s just something we should do in the world of sales. To others, it’s a massive invasion of privacy.
But, what is social surrounding?
Simply put, it’s the act of using online-available information about buyers. The information is all in the public domain but your ability to find, organize and action it will ensure maximum impact.
If your responsibilities include fun things like building a large list of email subscribers and generating a ton of leads for your sales team, then this blog post is for you.
The relationship between Sales and Marketing teams can be like oil and water—antagonistic and unlikely to mix.
Marketing creates tons of relevant content but can’t get Sales to share it. Sales teams feel like Marketing doesn’t support their efforts and that are not handed enough quality leads.
I had a great time speaking with Adam Apter because he’s as real as it gets. Adam is a sales professional at Thomson Reuters serving the mid-Atlantic region.
Adam’s stance on social is something to take note of. It shows the advances that social is making for sales professionals that have adopted it. So while one side of the market still struggles with finding meaning in social, kick-starting initiatives or even plainly denying its advantages, Adam shows us that social is just sales and sales is just social.
Sales for Life was founded with one goal – to become the most trusted sales resource for its customers. During our journey, we’ve had the privilege of serving thousands of sales professionals and leaders around the world, from start-ups to Fortune 50 corporations.
