Our latest research shows that beyond traditional tactics, social is the most employed channel for ABSD.
The following eBook, Enhancing Account Based Sales Development With Social Strategies, will teach leaders how to:
– Research, segment and build a cadence to break into new accounts
– Key social strategies to compliment account based models
– How to farm existing accounts and protect against competitors
This eBook contains research from Forrester, CSO Insights and Salesforce.