As a sales leader, you don’t need me to tell you that the pressure of hitting your number leaves you awake in the middle of the night. Not only does your job rely on it, but your company’s livelihood depends on the revenue that comes in from your team.
A Sales for Life report found that 91% of social sellers report an expected increase in their company’s sales revenue in the next 12 months. But many companies are still struggling with how to roll out a successful social selling program.
- How social selling became strategic initiative at Couchbase
- Key tactics on how to approach and measure the success of a social selling program
- The main obstacles that Couchbase faced when implementing their program
Welcome to your sales weekly roundup for April 7-14. This week we’re checking out an awesome infographic on the science of winning sales conversations from Gong, 4 ways to better time your sales outreach, and compensation patterns of sales enablement leaders. Enjoy!
What’s the goal of using social selling in the overall sales process?
It’s simple – it’s the same as sales overall: to build relationships that drive revenue. So why are we making social selling so complicated?
Have you tried video as a sales tool yet? If not, odds are you’re missing out.
At Sales for Life, we field thousands of discovery calls every year about social selling. And you might be surprised to learn that the most common question we get asked is NOT, “Can we measure social selling?”