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The Big Spenders Are On Social Media (And They’re Looking To Buy) [SlideShare]

Social Media

A whitepaper released by IDC Research and LinkedIn focuses on the value of social networks for increasing trust between buyers and salespeople.

According to new research published by IDC and sponsored by LinkedIn, buyers making purchase decisions gravitate to their professional social networks to increase their confidence on a determined product or service. This process is called social buying.

Check out the whitepaper titled Social Buying Meets Social Selling: How Trusted Networks Improve the Purchase Experience, which includes great original data and tips on how to gain trust from buyers and provide them with confidence during the decision making process.

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Blog sales training Social Selling

Social Selling Training Is Now Available on Lynda.com!

Social Selling Training

Learn to supercharge your LinkedIn profile with this online video course from Lynda.com

We’re excited to announce that we’ve worked with Lynda.com, a leading online learning company, to offer introductory social selling training in the format of an online, self-placed course that any sales professional can follow.

With the Up and Running With Social Selling course, individuals sales professionals can now proactively learn and grow their sales skills, without having to wait around for their company to initiate sales training. If you’re a sales rep who’s been looking for training and resources to further your career and develop skills you can take to future jobs, this course is perfect for you.

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3 Webinar Creation Tips From InsideSales.com To Skyrocket Leads

Webinar Success

Follow these 3 webinar tips and your webinars will start generating leads in no time.

Since embarking into Social Selling full-time in 2011, I’ve had some great mentors. One of these mentors is Ken Krogue at InsideSales.com who has built a lead generation machine that 99% of companies could only dream of.

We’ve built ebooks and webinars together, and the effectiveness of the webinars always blows my mind. The InsideSales.com team in Utah are like an army of mad scientists cracking the code on lead gen. Here are 3 tips to creating a successful webinar.

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Blog sales training Social Selling

5 Free Social Selling eBooks You Shouldn’t Miss

Social Selling Guides

Getting started with social selling can be challenging if you’ve only been exposed to traditional sales methods, such as cold calling. Luckily, there are many free online resources to help you learn the basics of key social media tools like Twitter and LinkedIn, as well as more advanced sales tools, and how to strategically combine these tools with sales.

Here are five free guides from Sales for Life to help you begin your journey into social selling.

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Blog sales training

One Simple Step to Help Sell Social Selling to Management (Video)

Selling to Management

Are you trying to sell Social Selling to your manager or CEO?

While there is empirical evidence of Social Selling success all over the internet, do you have doubters internally? The best way to showcase the power of Social Selling is to feature the success of select individuals and use their story to demonstrate the positive outcomes.

In August 2014, Sales for Life is launching Learn Social Selling which will allow any sales professional to be part of an Open Enrollment training class (individually).

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Attention CMO’s – Social Selling Training MUST be Offered FREE to Marketing!

social selling for marketing

Social Selling CANNOT exist without Marketing.

If the Marketing team is not part of your Social Selling training program, you’re setting yourself up for disaster.

We offer training to Marketing departments for free as part of our social selling training programs because they are so vital, and we can’t allow a budgeting conflict between themselves and sales. We make the decision on including marketing in the training program an easy one to make!

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Blog sales training Social Selling Social Selling in 60 Seconds

How to Track Your Social Selling in Salesforce.com (Video)

Track Your Social Selling in Salesforce.comAs a sales manager, it’s imperative you understand the ROI of different sales activities.

Do you know how which type of sales activities generate the most leads for you that result in the most closed sales?

Being able to attribute your sales results to the activities that generated it means that you can better allocate resources to the effective activities and less resources to the under-performing activities. In this video, I will teach you how to track your social selling activities, particularly your LinkedIn activities, in Salesforce.com.

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Blog sales training Social Selling

Does Your Sales Training Have a “Learning Loop”?

Sales Training

A Learning Loop is a process in which a sales rep is embarked in continuously education, and the loop helps sales rep move from one sales tip to the next.

Why is this important?

Let me focus on the problem first.

The average sales training program is a paper workbook, PowerPoint slides, ½ day workshops and maybe, maybe some video. Basically a sales rep is forced into a classroom setting, gets product or sales training shoved down their throat… and is expected to remember and implement immediately.

In reality, this does not translate into habitually routine. This does not transform their selling behavior. Training isn’t about knowledge transfer; training is about affecting change.

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The Biggest Sales Training Problem: Curriculum Stagnation

Sales Training’s Biggest Problem

Look at your sales training content. When was the last time it got a face lift?

Not only are PowerPoint slides old, but how about the application of the curriculum? How about the delivery of the training? Are you still relying on half-day workshops?

Sales enablement does not get the respect it deserves. Internal sales training is typically underfunded, underinvested and undervalued. The result is new hire training and/or sales “top up” training that looked the same as last year, and the year before. WAKE UP! The sales world is changing faster than the speed at which computers are being replaced by the next model.

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Blog sales training Social Selling

Sales Fat Camp: You Give Me 12 Months, I’ll Give You Sales Success

Sales Fat Camp

When did you last exercise your sales brain? If you can’t remember, it’s time for sales fat camp.

There are articles circulating around that “social selling” is applicable for only certain industries.

1. The fact that you’re reading this blog post means that those statements are crock of shit!

2. The people are writing these articles really don’t understand what social selling is or how it works.

It’s time for a change. Just like the 20 pounds I’ve put on since my son was born in 2012, we all need to exercise and grow. However, I’m not talking about jogging and push-ups, I’m talking about exercising the most important muscle in your body, your brain!

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