“Forty percent of businesses in this room, unfortunately, will not exist in a meaningful way in 10 years.”
Not my words by any means but this is a dire prediction delivered by John Chambers, the outgoing CEO of technology giant Cisco. An intrigued crowd of 25,000 partners stayed glued to his every word as he opined about the coming 10 years of corporate life.
Before we proceed, it’s important to note that every business has a chance to fail at any point (I think that’s obvious to everyone) but Chambers’ prediction specifically focuses on a few key areas.
Let’s explore further.
Over 20-50 sales kick-offs every year, over 10,000’s of sales professionals from every corner of the world. I’ve encountered sales professionals from every walk of life, different ages, genders, ethnicities and educational backgrounds. Yet there’s one big question I get asked on a consistent basis.
As a sales leader, do you find yourself working seven days a week, trying to keep multiple balls in the air so your business will succeed? If you’re constantly on the treadmill of the daily grind, you may be spinning your wheels and setting yourself up for burnout. 
“A lot of people think that any online or social media process is just Facebook time.”
If your sales organization is like many, you’re still using traditional sales techniques like cold calling. It’s time to evolve with the changing world. Your organization may be aware of Social Selling and its importance, but how do you ensure everyone is onboard?
“Salespeople of the future will close deals as the natural conclusion to the buying process where knowledge and insight has delivered value from the start and differentiated the salesperson from their competition.” 
Chances are, your business has already implemented some form of Social Selling. But taking your Social Selling to an enterprise level remains a challenge for many organizations. To find out how to overcome this common pitfall, we went to the experts. These tips from the top evangelists will help you enable digital transformation across teams and ultimately drive revenue with Social Selling. 
