Forrester has proclaimed that by 2020 1 million sales jobs will be obsolete. Their newest research –which Forrester will fully reveal in an upcoming free webinar– also recommends that in order to keep up with the modern buyer, B2B salespeople should adapt or perish. Quite alarming for many B2B sales teams. However every cloud has a silver lining.
The demise of traditional B2B salespeople signals a new opportunity to reboot your sales team. Our latest infographic, leverages Forrester’s data to illustrate the current four seller archetypes and suggests new ways to design a scalable sales force that aligns with the rapidly-evolving modern buyer.