Category: Content Marketing

What happens if your potential client is not online very much? Is it still possible to use social selling? The answer is, yes!

A frequent question I get is “I feel like my clients are online, what can I do?” Answer: LOTS!

You see, while your client isn’t on LinkedIn or Twitter with consistency, these are communication vehicles. That’s no excuse NOT to be leveraging Social to help you OFFLINE!

Question: “Can you give me tactical examples of ways to help work with my clients, who are NOT online.” Answer: Let me count the ways…

If you need proof that we “crowdsource” our content from clients, their sales professionals and our channel partners, this is an amazing example!

Most of the words from this blog are from Keith Gill, the social selling rock star from our client, Copper State Communications.

Here are a few of the crazy things that Keith figured out in under 90 days:

1. Google can be your best friend for SEO (LinkedIn helps propel that SEO)
2. Klout can be spiked, helping with your SEO
3. “Influencer marketing” is like having a jet pack on your back!

Achieving success in the social selling world directly correlates to one thing above everything else: ENGAGEMENT.

As social sellers, we constantly seek to engage our buyers by providing them valuable information on an ongoing basis. In order to do this, we must have an ample amount of relevant content to share with our networks.

In content marketing, there are two main ways of gathering valuable content to share with your network; content creation and content curation.

Both are very important in an optimal content strategy mix but this post is going to solely focus on the steps you need to take to CREATE valuable content for your business network.

I’ve just finished listening to Tony Hsieh’s book Delivering Happiness: A Path to Profits, Passion and Purpose, and it’s been transformational.

Our business is growing like a wildfire. With that growth, comes the need to better define our company’s core values, culture and higher purpose.

As I was listening to the book, all I could think about is how Tony’s mantra and approach to business is so similar to social selling best practices. Here is a business leader that was sharing, innovating and bringing unparalleled value – BEFORE SOCIAL SELLING. At the tail end of the book, he does talk about Twitter as a great sounding board for their business.

However, deep into Tony’s business core was not just the act of using Twitter and encouraging his entire staff to use Twitter as well, but a foundational framework to social selling success.

The BYO (Bring Your Own) phenomenon is bombarding organizations from all directions.

It’s interesting to see the solutions: some organizations stick to “tried & true” policies of not allowing any outside interference, most are making headway in being flexible with employees.

The BYO (Bring Your Own) phenomenon is bombarding organizations from all directions. It’s interesting to see the solutions: some organizations stick to “tried & true” policies of not allowing any outside interference, most are making headway in being flexible with employees.

When your sales and marketing teams works together, fantastic business results can be realized.

Sales professionals are pounding the pavement every day trying to get on the radar of new potential buyers (and future advocates). The marketing team arms the sales team with solution-based information, that is then sent to users by way of glossy brochures, e-mails and forced newsletter sign-ups.

Sounds familiar, right?

But, what if there was some way to know what buyers really care about and how they research? There is, and the signals are all around us.